Author: Cyrus Pari

I am a marketing professional

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How to Minimize Insider Threats in Retail

With one of the busiest times of the year upon us, retailers are gearing up for the festive rush. Black Friday, Cyber Monday, and Christmas bring surg [...]

Customers Are for Life, Not Just for Christmas: Why Your Holiday Marketing Strategy Should Be Year-Round

The golden quarter is crunch time for consumer-facing marketers. With so much spend and limited media space, it’s easy to get muscled out of a target [...]

Target Unveils New Concept Store in SoHo

Target has given its store in New York City’s SoHo neighborhood a new look, reports CNBC. The one-of-a-kind concept store, which opened Tuesday, will [...]

Majority of Holiday Shoppers Refuse to Shoulder Tariff Burden. So Now What?

Even a “normal” holiday shopping season is a hectic time for both retailers and consumers; however, the added economic hurdles this year are causing c [...]

Holiday Readiness: The Absolute Imperatives for Retailer Growth

While professional sports teams vie for championships with millions watching, a quietly intense competition is taking place now and throughout the hol [...]

Consumer Cellular’s Big Bet: More Stores, Smoother Service, Happier Customers

In episode 496 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Ed Evans, CEO of Consumer Cellular, the top-rated wireless provider that p [...]

From Prediction to Action: The New Era of Retail AI

The retail industry is transitioning to the use of autonomous decision systems, which create adaptive workflows that exceed traditional analytical cap [...]

IKEA to Ramp Up US Production as Tariffs Escalate

IKEA plans to source more products from factories in the United States, the Swedish furniture group’s top supply chain executive told Reuters. The ann [...]

AI is the New Personal Shopper This Holiday Season

Holiday shopping is a season of tradition. Families gather, retailers roll out promotions, and consumers search for the perfect gifts. Yet in 2025, tr [...]

How Retailers Can Stay Cyber-Safe Amid Tariff Uncertainty and Holiday Chaos

During the 2025 holiday season, small and medium-sized businesses (SMBs) are facing a perfect storm of challenges: shifting global trade policies, the [...]
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