Author: Cyrus Pari
I am a marketing professional
Retailers Are Asking the Wrong Questions About AI
Over the past two years, I’ve had dozens of conversations with retailers evaluating artificial intelligence tools and capabilities. No matter the size [...]
The Most Expensive Words in Retail Logistics: ‘That Looks About Right’
Retail brands often manage thousands of shipments across multiple carriers, each with contracted rates, fuel surcharges, accessorial fees, and other c [...]
Retail’s Great Leapfrog Myth: Achieving Unified Commerce Leadership
Picture a shopper scrolling a boutique’s Instagram feed, tapping through to a cropped denim jacket, and dropping it into a digital cart. An hour later [...]
What Friction Really Costs the Store Experience
Online shopping has redefined what a seamless customer experience looks like. Shoppers can search, evaluate, and complete a purchase independently, on [...]
Amazon to Expand Drone Delivery Service to Nearly 500 Cities
Amazon.com announced Wednesday that it plans to offer drone deliveries in nearly 500 U.S. cities and towns by the end of the year, a sign of momentum [...]
Retail CIOs Must Shift From Token Economics to Task Economics
As agentic artificial intelligence moves from pilot projects to production environments, retail CIOs are facing a growing challenge: How to accurately [...]
Cross-Border E-Commerce Has a Trust Problem. Retailers Need to Fix it Before Checkout
Shoppers today have more unprecedented access to international brands, far beyond what was possible a decade ago. In fact, many consumers are using ma [...]
The Future of Brand Discovery: How Commerce is Leaving the Storefront Behind
In the time of distributed commerce, the traditional attribution model of last-click measurement breaks down. Brands need to adapt at the infrastructu [...]
Why the Weirdest Brand Partnerships Are Winning Right Now
There’s a lip gloss that tingles like hot sauce. It sold out. If that line made you pause, that’s the point. The Sephora x TABASCO collaboration launc [...]
Fabletics Expands College Shop to More Than 200 Campuses
Fabletics, the world’s largest digitally native activewear brand, has announced the expansion of its College Shop to include more than 200 U.S. colleg [...]