Author: Cyrus Pari
I am a marketing professional
The Trust Reset: Why Retailers Must Lead With Transparency in the AI Era
Here’s the paradox no one in retail is talking about enough: retailers are pouring billions into artificial intelligence that runs on first-party data [...]
lululemon Settles Proxy Battle With Founder Chip Wilson
lululemon is ending its feud with founder Chip Wilson. The athletic apparel company entered into an agreement with Wilson on Wednesday that ended a me [...]
Protecting Mobile Systems is Key to Strong Retail
Retail operations today depend on a rapidly expanding ecosystem of connected endpoints. From mobile point-of-sale (POS) systems and handheld scanners [...]
How Checkout Costs Retailers a Share of $18 Trillion in Spending
I sit in a lot of usability sessions for AudioEye, a digital accessibility platform. One has stuck with me. A woman who is blind was checking out on a [...]
Top Brands Get Half Their Email Revenue From 6% of Sends. Here’s What Those Sends Are and How to Replicate Them
Most email strategies are still built around campaigns, but performance is coming from somewhere else. Automated flows make up just 6 percent of sends [...]
Human First, AI Second: The Difference Between Showing Up and Being Remembered
Between the Super Bowl, the Winter Olympics, and the NBA All-Star Game, winter 2026 drove an influx of competitive campaigns with significant budgets. [...]
Why Your Future Top Customer May Never Actually Visit Your Homepage
For years, retailers have optimized for a single moment: the website visit. How do we drive more traffic to our site? How do we increase time on page? [...]
Estee Lauder Calls Off Merger With Spanish Beauty Group Puig
Estée Lauder has decided to terminate a potential merger with Spanish beauty group Puig, reports CNBC. The American beauty giant, which owns the Clini [...]
Winning the K-Shaped Economy: Why Gen Z is Retail’s Biggest Growth Engine (and Hardest Target)
Retailers entered 2026 bracing for a slowdown, with a clear expectation that younger consumers, particularly Gen Z, would pull back on discretionary s [...]
4 Reasons Your Retail Fulfillment Tech Investment Keeps Falling Short
Most retail fulfillment technology investments don’t fail at go-live. They fail months earlier, in a planning meeting where a vendor hands over a 14-w [...]