Author: Cyrus Pari
I am a marketing professional
The Most Important Minute in Retail Security is Now the One Before an Incident Occurs
According to the National Retail Federation’s (NRF) latest research, shoplifting incidents fell 12.4 percent last year, an improvement NRF credits to [...]
How AI Agents Are Changing the Visibility Game for Small Businesses
AI should work as a new sales channel, not another platform standing between the small business and its customers. A merchant's store should remain th [...]
Why the Next Phase of Retail CX is Focused on the Agent Desktop
Retail has spent years perfecting the customer-facing chatbot. Faster replies, automated returns, instant order updates, and self-service tools design [...]
BYLT CMO Davide Mattucci on its Move From DTC to Storefront
Brands like BYLT Basics that grew up entirely on paid social and site conversion are reaching a new stage of growth. In this interview, recorded at To [...]
Pool Supplies Retailer Leslie’s Files for Bankruptcy, Closing 76 Stores
Pool supply and service retailer Leslie’s has filed for Chapter 11 bankruptcy. The company entered into a Restructuring Support Agreement with a group [...]
Prime Big Deal Days: Our biggest deals to kick off fall and holiday shopping October 6-7
Prime members can shop millions of deals during the 48-hour event, from fall fashion and trending beauty to holiday gifting, and everyday essentials. [...]
Why Response Time is Retail’s New Competitive Moat
Every retailer is hearing the same message right now: use artificial intelligence to create more personalized experiences. Produce more content. Launc [...]
When Every Retailer Has AI, What Actually Creates an Advantage?
Artificial intelligence is quickly becoming standard equipment for marketers. Retailers are using it to create campaigns, optimize media, personalize [...]
When Bad Actors Look Legit, Retailers Need More Than AI
Retailers engaged in online commerce with third-party sellers are generally well equipped to catch clear violations, such as a prohibited product, a k [...]
Peak Season Doesn’t Break Your Operations. It Reveals the Gaps
Every brand has a peak season story it doesn’t tell publicly. The viral SKU that kept selling for six hours after inventory hit zero. The returns that [...]