Author: Cyrus Pari
I am a marketing professional
Welcome to the New Peak Season Logistics Battleground: Decision Speed
If there’s one thing warehouses don’t lack, it’s data. In fact, e-commerce giants such as Amazon.com ingest upward of 50 million data points per week. [...]
Why Businesses Should Get Their Holiday Marketing in Place Early
Every year, small business owners spend September and October telling themselves they have plenty of time before the holidays, yet wake up in mid-Nove [...]
Are You Built for the 3 Shelves of Modern Retail?
Imagine a shopper standing in a physical retail aisle. In the span of two minutes, they flip open a mobile app to check a digital product page, then h [...]
Winning Back the Customers Your Loyalty App Lost
Retailers tend to judge loyalty success by penetration, which measures the share of transactions tied to a member account. It’s an easy number to repo [...]
Walmart Announces Discounted Joint Membership With Sam’s Club
Walmart on Tuesday announced a new joint membership combining its namesake chain and its subsidiary Sam’s Club, as the retailer leans further into con [...]
The Holidays Are an Annual Stress Test for Modern Commerce
The holidays are often treated as an exceptional period in the marketing calendar. In reality, they tend to amplify the trends already underway. The s [...]
Behavioral Returns: Why the Industry is Solving the Returns Problem at the Wrong End
Global e-commerce returns reached nearly $850 billion in 2025, according to the National Retail Federation (NRF), and the number keeps climbing. The i [...]
The Last 10 Feet: Why Shelf Visibility is Retail’s Next Competitive Edge
Retailers have spent the better part of the decade making their supply chains smarter. Warehouses run on predictive analytics. Trucks are tracked in r [...]
Grocery AI Won’t Earn Trust Until it Proves its Value
Artificial intelligence in grocery retail store operations has a return on investment and reputation problem, not a capability problem. Retailers incr [...]
Temu Agrees to Data Privacy Curbs to Settle Lawsuit
Chinese online retailer Temu has agreed to settle data privacy claims raised by Texas and will restrict how it handles personal data from shoppers in [...]