Author: Cyrus Pari
I am a marketing professional
The AI That Cried Wolf
E-commerce IT teams are drowning in notifications. Nearly every system component involved in moving customers through checkout — payment gateways, inv [...]
Could Operational Agility Streamline Your Customer Touchpoints?
Being able to swiftly adapt to changing market conditions is a key skill businesses must adopt. Operational agility has never been more important, esp [...]
Digital Gift Cards Are a Strategic Growth Channel for Retailers
Digital gift cards are no longer merely a convenient substitute for physical presents. They’re increasingly becoming a customer acquisition, retention [...]
Why Your Marketing AI Isn’t Getting Any Smarter
In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Eugene Yukin, vice president of products at MessageGears, the dat [...]
Shein Under Investigation by the FTC
Shein’s U.S. business is under investigation by the Federal Trade Commission, the fast-fashion giant revealed in documents connected to its upcoming H [...]
Your Loyalty Program Has a Problem. It Isn’t the Data
Many convenience store operators walk into a strategy session with a promo calendar and call it a loyalty plan. A coffee BOGO this week. Two-for-one t [...]
When Tariffs Change Faster Than Your Product Catalog: Why Retailers Need Real-Time Trade Compliance Visibility
Retailers have traditionally treated trade compliance as background noise. Products were classified, duties were calculated, and shipments moved throu [...]
4 Ways AI is Transforming Inventory Management
It’s no secret that effective inventory management is essential to supply chain success. It enables organizations to maintain optimal stock levels, me [...]
Holiday Hiring is a Major Compliance Risk. Here’s How to Get it Right
Retailers that add dozens of seasonal associates in the runup to the holiday season are compressing months of onboarding risk into days. I-9s have to [...]
Tractor Supply Co. to Close 75 Petsense Stores
Tractor Supply Co. released its latest earnings report last week and revealed plans to close 75 Petsense locations around the country, reports Fox Bus [...]