Author: Cyrus Pari
I am a marketing professional
US Supreme Court Rejects Macy’s Challenge Over Compensating Fired Strikers
The U.S. Supreme Court declined on Monday to hear a challenge by Macy’s to a National Labor Relations Board (NLRB) decision requiring the retailer to [...]
Add-to-Cart is a Vanity Metric. Here’s What Brands Should Measure Instead
Retail media ad spend in the U.S. is forecast to hit $71.09 billion in 2026, according to EMARKETER. Yet despite the innovation happening in the chann [...]
The World Cup Effect: Why US Supply Chains Will Be Tested Beyond Planning
As the United States hosts the World Cup, retailers, manufacturers, and logistics providers are positioning inventory, labor, and fulfillment capacity [...]
The Handoff Problem: Where AI Stops and Human Research Starts in Retail
The research team of a Fortune 500 skincare brand tested the same question two ways. First, a panel of synthetic respondents answered what could be im [...]
The Loyalty Gap: Why Your CX Technology Won’t Save You if Your Culture Doesn’t
There is a scene that plays out inside retail organizations every day, across every format and price point. A leader stands in front of her team speak [...]
Prime Day 2026: The biggest deals to add to your wish list
An early look at the exclusive products, trending finds, and biggest savings Prime members can shop June 23-26. [...]
Sleep Number Initiates Chapter 11 Sale, Plans Merger With Sleep Country Canada
Sleep Number has filed for Chapter 11 bankruptcy protection and reached a deal to sell its assets to Sleep Country Canada, Canada’s largest mattress c [...]
How Fraudsters Blend Into Everyday Retail Operations
Retail’s biggest fraud problem today isn’t the activity that looks suspicious. It’s the activity organizations think they can trust. Retailers are ope [...]
How Retailers Can Offer BNPL Without Being Burned
Buy now, pay later (BNPL) has quickly become one of the most attractive offerings for new customers and essential to enhancing the overall customer ex [...]
Why Brands Need to Evaluate Last-Mile Providers as Technology Partners, Not Just Carriers
Evaluating last-mile providers used to come down to three things: cost, coverage, and delivery speed. But as customer expectations rise, brands are un [...]