Author: Cyrus Pari

I am a marketing professional

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Forever 21 Files for Bankruptcy for Second Time in 6 Years

Forever 21’s U.S. operating company on Sunday filed for bankruptcy for the second time in six years and said it would wind down its domestic operation [...]

How Retailers Can Overcome the $1.7 Trillion Inventory Distortion Problem

Inventory distortion is a critical problem for retailers and, if left unaddressed, it will only worsen. The term refers to the total business costs re [...]

Why Viral Success Isn’t Enough on TikTok: What Should Retail Executives Keep in Mind?

TikTok has completely changed the way brands sell. A single video, maybe an influencer raving about a beauty product or a live shopping stream that se [...]

Does your eCom platform suck?

Launching promotions shouldn't be painful. Expanding to new markets shouldn't cause migraines. Get more from your eCommerce platform. Discover pain-f [...]

Before Leveraging AI Tools, Data Ecosystems Must Be AI-Ready

Retailers are eager to leverage artificial intelligence (AI) tools to take advantage of unstructured datasets. Unlocking the untapped potential of bot [...]

What Consumers Want: Trends in Returns and How Retailers Can Adapt

Retailers have long tried to discourage returns by making the process inconvenient, hoping to avoid the financial burden of return logistics. That app [...]

Amazon’s Big Spring Sale is coming March 25-31—here’s everything you need to know to shop great deals

Discover amazing discounts on end-of-season winter items and everything you need for a complete spring refresh during this seven-day shopping event. [...]

El evento Grandes Rebajas de Primavera de Amazon se llevará a cabo del 25 al 31 de marzo—aquí tienes todo lo que necesitas saber para aprovechar las ofertas

Descubre descuentos increíbles en artículos de fin de temporada y todo lo que necesitas para la primavera durante este evento de compras de siete días [...]

Amazon launches Amazon.ie in Ireland

Customers in Ireland can enjoy a wide selection of over 200 million products, fast deliveries, and a new Prime membership option for just €6.99 a mont [...]

How DTC Jewelry Brand Angara’s Vertically Integrated Model Delivers Speed and Customization

In episode 477 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Ankur Daga, CEO and co-founder of Angara, a vertically integrated online j [...]
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