Author: Cyrus Pari
I am a marketing professional
The Next Generation of Marketplaces Will Compete on Simplicity
A wireless earbuds seller based in Shenzhen, China has a cool product everybody wants, manufacturing capacity to produce it at scale, and strong home [...]
How Fossil Group is Approaching Transformation Initiatives
While at Total Retail Tech in Dallas last week, Fossil Group’s Senior Director of Transformation Kendra Horne shared insights into her work at the lif [...]
Amazon Blocks Meta’s Muse AI Agent From its Retail Site
Amazon.com says it has cut off Meta’s new Muse personal AI agent from shopping on its marketplace on behalf of customers, after attempting unsuccessfu [...]
Stop Planning for Black Friday, Start Planning for the 6-Month Holiday Shopping Season
Over the past few years, the holiday shopping season — and holiday marketing, in turn — has undergone a massive shift. Cyber Five, traditionally seen [...]
Holiday Marketing Started Already — How to Catch Up
Each year, marketers have the same question: Did the holiday shopping season start earlier? Seasonal merchandise begins to appear in the summer, promo [...]
Toys R Us to Open 120 New Stores for the Holiday Season
Toys R Us is launching its biggest U.S. expansion in years, with 120 new standalone stores set to open in time for the holiday shopping season, report [...]
Delivery is Increasingly Becoming the Decision
It’s a Tuesday in October, and a shopper has a wedding on Saturday. She’s found the dress twice — once at the boutique label she’s been following on I [...]
The CFO is Becoming Marketing’s Most Important Customer
Marketing is one of the largest and most variable investments on a brand’s P&L. Yet finance often has less confidence in the numbers behind it tha [...]
How Amazon and Prime make everyday life more affordable for American families
Amazon and Prime deliver billions in savings every year—averaging over $1,000 per customer for 100+ million customers—through everyday low prices, dea [...]
Marketplace Trust Can’t Be a One-Time Check Anymore
Marketplaces have spent a decade making participation intuitive and inviting. Sellers can list products or services in minutes and get paid quickly. B [...]