Author: Cyrus Pari
I am a marketing professional
Retail Media Doesn’t Have to Compromise Customer Experience
Retail media has quickly become one of the most important growth engines in commerce. Retailers are increasingly monetizing their digital properties, [...]
Retail’s Next Competitive Divide: Turning Data Into Revenue With AI
The retailers that win this year and beyond will act fastest and most accurately on their data using artificial intelligence. Those that have already [...]
Activist Investors Urge Removal of Target Board Director and Former CEO
A group of activist investors is urging Target shareholders to vote against the re-election of Executive Chair Brian Cornell and Lead Independent Dire [...]
What Consumers Want From Retail Direct Mail in 2026
Direct mail still earns a place in the modern marketer’s toolkit, but only when it delivers what consumers truly want. People pay attention to mail wh [...]
Why Smart Retailers Are Promoting (Not Discounting) This Memorial Day
Memorial Day has long served as one of retail’s most reliable revenue weekends, a moment when showrooms fill up, floor traffic spikes, and big-ticket [...]
AI is the Next Generation Ad Channel. Here’s How Brands Must Get Ahead
When OpenAI brought in advertising leadership in late March, it signaled that monetization was imminent. Days later, ChatGPT confirmed the rollout of [...]
Report: Shein to Acquire Everlane for $100M
Online fast-fashion retailer Shein is said to be acquiring Everlane, the apparel brand known for its sustainability ethos, in a deal valuing the compa [...]
Retail’s Identity Gap in the Age of AI Fraud
It’s an alarming time for retailers. According to Deloitte, only 3 percent feel well prepared to address artificial intelligence risks, underscoring a [...]
When Products Go Viral: How E-Commerce Leaders Can Prepare for Demand Spikes
A single viral moment can reshape demand almost instantly. A product featured in a TikTok video or picked up by a creator can generate more orders in [...]
Incrementality Theater: Why Retail Media Keeps Grading its Own Homework
Everyone in the industry says “incrementality,” and it’s started to mean whatever the person using it wants it to mean. All the major retail media net [...]