Author: Cyrus Pari
I am a marketing professional
Amazon’s CEO of Worldwide Stores explains why telling your team to ‘move faster’ doesn’t work
Doug Herrington shares his approach to helping teams move fast without sacrificing quality. [...]
Amazon’s Prime Day event is back this June
Prime members around the world can shop epic deals across top brands, trending items, and more. [...]
H&M Debuts on Nordstrom Marketplace
H&M launched on Tuesday on Nordstrom Marketplace, expanding the brand’s reach and marking its first launch on a curated retail marketplace in the [...]
Why the Next Era of Commerce Media is a Human Challenge
For years, the conversation around commerce media has been dominated by technology and data. The industry has obsessed over the fixtures, including th [...]
AI Shopping Creates an Opportunity for Retailers to Reimagine the New Storefront
Something strange is happening in e-commerce. Consumer spending is up. Online time is up. Yet traffic to major retail websites is declining. The answe [...]
Agentic AI Will Transform CX — But Only if Brands Unify Their Data
Today’s marketers are integrating generative artificial intelligence solutions across workflows, automating key components of campaign creation and or [...]
Big Food’s Brand Reckoning: Why Scale Isn’t the Same as Resonance
Consolidation has long been a key growth strategy across retail and CPG. Big companies have spent decades buying up competitors, acquiring niche brand [...]
Ace Hardware Launches AI Assistant to Strengthen In-Store Service
Ace Hardware, the world’s largest hardware cooperative, has launched Hey ARMA, an artificial intelligence-powered assistant designed to support its na [...]
Amazon’s ‘Hear the highlights’ shopping feature now lets you ask questions and get real-time answers
AI-powered audio shopping feature now lets you ‘Join the chat,’ asking questions by text or voice and getting tailored answers as you listen. [...]
Closing the Retail AI ROI Gap With Connected Process Chains
Retailers are moving fast on artificial intelligence. Research from Eversheds Sutherland and Retail Economics suggests that around nine in 10 retail d [...]