Author: Cyrus Pari

Retail brands are stuck in a promotional paradox: Everyone’s running discounts but finding it harder to see and sustain results. The economy is falter [...]

Q4 Retail Holiday Shopping? There’s an App for That

You have to be living under a rock if you haven’t heard about the tremendous growth of large language models (LLMs) like ChatGPT and Claude. Though ea [...]

Agent Provocateur: How AI Shopping Bots Are Testing Retail Legal Boundaries

A new wave of artificial intelligence-powered shopping tools is changing how consumers buy online and creating fresh legal exposure for retail brands. [...]

What AI Should Never Be Allowed to Do Without Us

Artificial intelligence is disrupting the world faster than any previous technology change ever. The next decade of retail will be won by the brands t [...]

The Trust Reset: Why Retailers Must Lead With Transparency in the AI Era

Here’s the paradox no one in retail is talking about enough: retailers are pouring billions into artificial intelligence that runs on first-party data [...]

lululemon Settles Proxy Battle With Founder Chip Wilson

lululemon is ending its feud with founder Chip Wilson. The athletic apparel company entered into an agreement with Wilson on Wednesday that ended a me [...]

Protecting Mobile Systems is Key to Strong Retail

Retail operations today depend on a rapidly expanding ecosystem of connected endpoints. From mobile point-of-sale (POS) systems and handheld scanners [...]

How Checkout Costs Retailers a Share of $18 Trillion in Spending

I sit in a lot of usability sessions for AudioEye, a digital accessibility platform. One has stuck with me. A woman who is blind was checking out on a [...]

Top Brands Get Half Their Email Revenue From 6% of Sends. Here’s What Those Sends Are and How to Replicate Them

Most email strategies are still built around campaigns, but performance is coming from somewhere else. Automated flows make up just 6 percent of sends [...]