Author: Cyrus Pari
I am a marketing professional
From Visibility to Predictability: Why Retail Needs Flow Intelligence Across B2B Transactions
Retailers use modern integration platforms to connect diverse platforms for digital commerce, store fulfillment, supplier networks, and last-minute de [...]
AI is Changing How Consumers Discover. Retailers Must Rethink How They Deliver
Increasingly, shoppers aren’t beginning their journey on a retailer’s website. Instead, they’re asking ChatGPT what to buy. They’re scrolling TikTok S [...]
Nothing Bundt Cakes Acquired by Private Equity Firm for $2B-Plus
U.S. private equity firm KKR has signed a deal to acquire the bakery chain Nothing Bundt Cakes for over $2 billion, Reuters reported Wednesday. Noth [...]
Walmart Isn’t Just a Retailer Anymore — it’s an Advertising Powerhouse
When most people think about data companies, they think about Big Tech: companies like Meta and Google, which made their billions by acquiring and dep [...]
Solving the Anonymity Problem at Checkout
In the brick-and-mortar retail landscape, businesses often operate with a significant blind spot: they don’t truly know their customers. While digital [...]
What TikTok’s Volatility Means for Retail Media Planning
TikTok uninstall rates spiking nearly 150 percent following renewed U.S. uncertainty isn’t just a social media headline. For retail marketers planning [...]
EPR is Coming. Build for it or Budget for it
Extended producer responsibility (EPR) is no longer theoretical. It’s rolling out, starting with textiles. And the message is simple: if you put produ [...]
95+ of the top deals during Amazon’s Big Spring Sale 2026 you can shop now
Shop seasonal deals on spring fashion, beauty, home essentials, and more, with Prime members getting exclusive savings and fast, free delivery. [...]
Gap to Launch Checkout Within Google’s Gemini AI Platform
Gap is partnering with Google’s Gemini to allow shoppers to check out directly within the AI platform, making it the first major fashion company to wo [...]
From Points to Practical Value: Why Financial Utility is Rewriting Retail Loyalty
For decades, retailers have competed on points. Earn enough, get a free bag of chips. Swipe enough, unlock a discount on your next visit. The logic wa [...]