Author: Cyrus Pari
I am a marketing professional
Prime Big Deal Days: Our biggest deals to kick off fall and holiday shopping October 6-7
Prime members can shop millions of deals during the 48-hour event, from fall fashion and trending beauty to holiday gifting, and everyday essentials. [...]
Why Response Time is Retail’s New Competitive Moat
Every retailer is hearing the same message right now: use artificial intelligence to create more personalized experiences. Produce more content. Launc [...]
When Every Retailer Has AI, What Actually Creates an Advantage?
Artificial intelligence is quickly becoming standard equipment for marketers. Retailers are using it to create campaigns, optimize media, personalize [...]
When Bad Actors Look Legit, Retailers Need More Than AI
Retailers engaged in online commerce with third-party sellers are generally well equipped to catch clear violations, such as a prohibited product, a k [...]
Peak Season Doesn’t Break Your Operations. It Reveals the Gaps
Every brand has a peak season story it doesn’t tell publicly. The viral SKU that kept selling for six hours after inventory hit zero. The returns that [...]
Adobe: US Holiday Online Sales to Grow 6.7%
U.S. online sales are forecasted to grow 6.7 percent this holiday season, nearly the same pace as last year, as promotions attract deal-seeking shop [...]
From Global Campaign to Local Store: How AI is Closing Retail’s Merchandising Execution Gap
Retailers are facing myriad broad-based challenges in today’s economic environment: high labor costs, supply chain disruptions, slow growth and cost-c [...]
Build-A-Bear Workshop’s CEO on Balancing Tradition With Reinvention
In this episode of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Chris Hurt, president and CEO of Build-A-Bear Workshop, a beloved multige [...]
The Automated Dispatcher vs. The Empowered Planner: Why Agentic AI is the New ‘Best Buddy’ for Retail Leaders
Retail leaders aren’t short on enthusiasm for artificial intelligence, but they are short on certainty about how to use it. A recent poll of supply ch [...]
Crocs is Suing Five Below for Trademark Infringement
Crocs is suing Five Below over a $7 pair of clogs, alleging the discount retailer copied elements of its footwear and infringed patents covering the c [...]