Author: Cyrus Pari
I am a marketing professional
Navigating Multichannel Risk: How Retailers Optimize Standard Commercial Coverage
Independent retailers increasingly sell through a mix of storefronts, websites, marketplaces and social commerce platforms. While this accelerates rev [...]
Walmart Lowers Prices on Thousands of Items
Walmart has lowered prices on thousands of products, including beef, Coca-Cola and laundry detergent, saying the cuts are aimed at reducing the costs [...]
Why Smart Brands Are Rethinking Discovery in the Age of AI
The shopping journey used to start with a search bar. Now it starts with a conversation. Consumers are increasingly turning to artificial intelligence [...]
Agentic Commerce is Reshaping Retail … and Most Operating Models Aren’t Ready
Retailers have seen this movie before. When mobile commerce first emerged, many brands treated it as a lightweight extension of e-commerce — a smaller [...]
The Customer Optimization Gap: Why AI Won’t Fix Retail’s CX Problem on its Own
Retail enterprises have never had more tools to reach customers, and customers have never rated them lower. In June 2025, Forrester’s Global CX Index [...]
5 Questions Retail Brands Should Ask AI Research Vendors Before They Buy
Artificial intelligence has made grandiose promises to retailers’ consumer insights teams that rarely pan out: 95 percent of generative AI pilots fail [...]
7-Eleven Sues Nike Over Trademark Infringement
7-Eleven has sued Nike, accusing the company of copying the convenience store’s signature colors for its newest sneaker launch planned on July 11, kno [...]
The Art of Comfort: Faherty CEO on its Hospitality-Driven Retail Strategy
In episode 511, Total Retail Editor-in-Chief Joe Keenan interviews Alex Faherty, co-founder and CEO of Faherty, a certified B Corp™ premium lif [...]
The Stocky Shutdown Exposes a Hidden Profitability Crisis for Product Brands
On August 31, Shopify is sunsetting Stocky, a free inventory tool used by over 120,000 merchants. For most sellers of physical products and goods, the [...]
AI for the Store Associate: The Key to Improving the Shopper Experience
Retailers are investing heavily in artificial intelligence to enhance customer experiences and streamline operations. Industry estimates placed the gl [...]