Author: Cyrus Pari
I am a marketing professional
Trucks Are Empty One-Third of the Time. AI Can Fix That
Well before the war with Iran began, retailers were facing an impossible tangle of challenges, from supply chain volatility to upticks in theft to stu [...]
From Pilot to Platform: Why AI Integration is Now a Retail Imperative
Retail leaders have spent the better part of three years running artificial intelligence experiments. Smart shelf analytics here. A dynamic pricing en [...]
How Retail Brands Can Cut Through the AI Vendor Noise
As you read this, business leaders across virtually every industry are dealing with the exact same problem: a deluge of sales calls, cold emails, and [...]
What Retailers Need to Know About Surveillance Pricing
Companies that use customer data to adjust the prices shoppers see, whether online or in-store, should know that regulators are paying attention and t [...]
GameStop Makes Surprise Offer to Acquire eBay
GameStop announced Sunday that it has made an unsolicited, nonbinding offer to acquire eBay for $125 per share in a cash-and-stock deal, valuing the e [...]
Why Technology Adoption Fails in Retail and How Leaders Fix it
The top reason technology fails in retail has nothing to do with the technology. Retailers are deploying increasingly sophisticated artificial intelli [...]
The Convenience Trap and Why Retail Fraud Has Outgrown Checkout
Retailers have spent years competing on convenience — one-click checkouts; frictionless returns; auto-applied promotions; instant buy now, pay later ( [...]
What Does Declining Traffic Mean for the Future of Search?
Every day, thousands of people are searching and reading about your company. About your team’s expertise. Learning from guides and marketing collatera [...]
Amazon Business now delivers fresh groceries to businesses in more than 2,300 cities
Business customers can order fresh produce, dairy, baked goods, and frozen food alongside everyday essentials—all in one cart with Same-Day Delivery. [...]
How Digital Humans Are Transforming Frontline Retail Training
Retail has always been a human-centered business. Every sale, return, upsell and resolution depends on an employee’s ability to read emotion, respond [...]