Author: Cyrus Pari
I am a marketing professional
Shein Under Investigation by the FTC
Shein’s U.S. business is under investigation by the Federal Trade Commission, the fast-fashion giant revealed in documents connected to its upcoming H [...]
Why Your Marketing AI Isn’t Getting Any Smarter
In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Eugene Yukin, vice president of products at MessageGears, the dat [...]
Your Loyalty Program Has a Problem. It Isn’t the Data
Many convenience store operators walk into a strategy session with a promo calendar and call it a loyalty plan. A coffee BOGO this week. Two-for-one t [...]
When Tariffs Change Faster Than Your Product Catalog: Why Retailers Need Real-Time Trade Compliance Visibility
Retailers have traditionally treated trade compliance as background noise. Products were classified, duties were calculated, and shipments moved throu [...]
4 Ways AI is Transforming Inventory Management
It’s no secret that effective inventory management is essential to supply chain success. It enables organizations to maintain optimal stock levels, me [...]
Holiday Hiring is a Major Compliance Risk. Here’s How to Get it Right
Retailers that add dozens of seasonal associates in the runup to the holiday season are compressing months of onboarding risk into days. I-9s have to [...]
Tractor Supply Co. to Close 75 Petsense Stores
Tractor Supply Co. released its latest earnings report last week and revealed plans to close 75 Petsense locations around the country, reports Fox Bus [...]
The Missing Piece in Your DTC Growth Strategy? Shipping
I’ve spent most of my career on the growth side of the business, where the mandate is clear: acquire customers, convert demand, and build experiences [...]
Clean Feeds, Not New Tools: What AI-Ready Retailers Have in Common
The retailers surfacing in artificial intelligence-generated results today rarely run dedicated “AI commerce” projects. Instead, they have product dat [...]
45% of Shoppers Are Using AI. Your Inventory Model Isn’t
For years, retail demand forecasting worked because consumer behavior was relatively consistent. Shoppers gravitated toward familiar brands, orders fe [...]