Author: Cyrus Pari
I am a marketing professional
Where AI Belongs in E-Commerce (and Where it Doesn’t)
The early data on artificial intelligence shopping is in and it has a story to tell. Shopify reported that shoppers who arrive at e-commerce sites thr [...]
How to Optimize Your Email Flows for Incremental Revenue
Most brands already know that email flows outperform campaign sends. However, knowing that flows work and knowing how to consistently grow revenue fro [...]
How Amazon’s pricing team works to deliver low prices every day
The company's approach to pricing isn't about maximizing profit—it's about making sure customers always get the best deal. [...]
Best Prime Day 2026 Kindle deals: Save on Colorsoft, Paperwhite, Scribe, and more
Deals start at $84.99 for devices and include bundles with sling bags and cases—available exclusively for Prime members June 23–26. [...]
Best Prime Day 2026 deals: 80+ top picks to shop now
Here are our hand-picked Prime Day deals from Dyson, LEGO, Beats, Le Creuset, Samsung, and more—exclusively for Prime members. [...]
Keurig Dr Pepper Creates ‘Raving Fans’ Via Connected Data
In episode 510 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Drew Panayiotou, chief marketing and innovation officer at Keurig Dr Peppe [...]
Bed Bath & Beyond Will Accept Decades-Old Coupons in its Return
Bed Bath & Beyond, the home goods dealer that re-emerged in the fall of 2025 after its 2023 bankruptcy under parent company Beyond, Inc., is askin [...]
Why Unified B2B Commerce Platforms Are Replacing Fragmented Legacy Systems
Today, B2B commerce teams rely on a patchwork of ERP platforms, spreadsheets, and separate order and inventory tools to run daily operations. Each sys [...]
Dear AI, We Need to Talk: Hundreds of Retail Pros Say What They Really Think
We didn’t set up the typical booth at this year’s Shoptalk. Instead, we brought an artificial intelligence confessional. On one side was a wall of col [...]
Rethinking Segmentation for a More Fluid Consumer Reality
For decades, social class has been a useful shorthand for understanding consumers. Income, occupation, and geography have been used as proxies for pur [...]