Author: Cyrus Pari
I am a marketing professional
Nike Announces Layoffs as Turnaround Slow to Take Hold
Nike announced a mixed fiscal first quarter as well as a restructuring plan that will lead to layoffs starting next year. The company also offered a f [...]
The Data Prep Window Nobody Talks About
It’s the Friday before Cyber Week. Traffic is climbing. Budgets are locked. Teams are watching dashboards. Then a product gets disapproved on a shoppi [...]
How the Best Brands Use Referral to Reduce Reliance on Paid Acquisition
Brands have spent years optimizing paid acquisition while leaving one of their highest-intent acquisition channels largely unmanaged: word-of-mouth. M [...]
Cyber Week Fraud Isn’t Waiting for Black Friday Anymore
For years, retail fraud and risk teams have built their Cyber Week playbooks around Black Friday and Cyber Monday. Those days still matter, but they n [...]
Solving the Retail Media Relationship Issue
It happens multiple times an hour: A shopper scans her loyalty card at checkout and a screen shows her a discount for something she bought last week, [...]
The Most Important Minute in Retail Security is Now the One Before an Incident Occurs
According to the National Retail Federation’s (NRF) latest research, shoplifting incidents fell 12.4 percent last year, an improvement NRF credits to [...]
How AI Agents Are Changing the Visibility Game for Small Businesses
AI should work as a new sales channel, not another platform standing between the small business and its customers. A merchant's store should remain th [...]
Why the Next Phase of Retail CX is Focused on the Agent Desktop
Retail has spent years perfecting the customer-facing chatbot. Faster replies, automated returns, instant order updates, and self-service tools design [...]
BYLT CMO Davide Mattucci on its Move From DTC to Storefront
Brands like BYLT Basics that grew up entirely on paid social and site conversion are reaching a new stage of growth. In this interview, recorded at To [...]
Pool Supplies Retailer Leslie’s Files for Bankruptcy, Closing 76 Stores
Pool supply and service retailer Leslie’s has filed for Chapter 11 bankruptcy. The company entered into a Restructuring Support Agreement with a group [...]