Author: Cyrus Pari
I am a marketing professional
The Coming Fight Over AI Likeness Rights in Retail
A shopper messages a retailer’s “product concierge” that looks and sounds exactly like the founder who launched the company a decade ago. A training v [...]
Walmart Will Finally Accept Tap-to-Pay in Stores
Walmart announced on Friday it will finally accept Apple Pay, Google Pay, and other tap-to-pay methods at its U.S. stores after holding out for over a [...]
How to buy a car with Amazon Autos
Amazon Autos lets you browse, compare, finance, and buy new, used, and certified pre-owned vehicles—all online. [...]
The Next Era of Commerce Platforms
Many organizations approach artificial intelligence as a new layer of technology to add to their existing stack. However, AI doesn’t create value simp [...]
The $9.99 Problem: Why Cutting Marketing is the Wrong Answer to Margin Pressure
Consumer brands are running into the same invisible barrier. As inflation continues to push up the cost of goods sold (COGs), companies have two obvio [...]
Small Businesses Embrace the Role of ‘Creator’ to Get Seen
There’s some seriously good news for small businesses right now: Consumer love for independent brands is soaring. But as any business owner will tell [...]
The Brand Website is Being Demoted. Now What?
For the last 20 years, e-commerce marketing strategy has revolved around a simple premise: get the consumer to your website, analyze their behavior, a [...]
The Home Depot Launches Nationwide Express Delivery
The Home Depot has announced the nationwide rollout of its Express Delivery program, bringing rapid fulfillment to customers for a small flat fee in U [...]
Retailers Are Asking the Wrong Questions About AI
Over the past two years, I’ve had dozens of conversations with retailers evaluating artificial intelligence tools and capabilities. No matter the size [...]
The Most Expensive Words in Retail Logistics: ‘That Looks About Right’
Retail brands often manage thousands of shipments across multiple carriers, each with contracted rates, fuel surcharges, accessorial fees, and other c [...]