Author: Cyrus Pari
I am a marketing professional
Labor: The Pressure Point Retailers Can’t Ignore Any Longer
Retailers are facing mounting pressure from one area that’s become impossible to ignore: labor. Pricing, promotions, and inventory strategies only suc [...]
Voice is the New AI Interface: Why the Next Great UX Won’t Feel Like Software
Retail has always been about conversation. Long before artificial intelligence, the best store associates knew the real sale happened in the exchange [...]
The Age of the Selective Shopper: Why Winning the Sale is Harder Than Ever
If it feels like customers are harder to win over right now, it’s because they are. Across categories and price points, we are all scrutinizing purcha [...]
The Future of Customer Loyalty is in the Return Line
Retailers have spent the last decade racing toward speed. Faster checkouts. Faster deliveries. Automated personalization. Shoppers want it, and retail [...]
Party City Launches Inside 700-Plus Staples Stores
Staples and Party City announced Tuesday a strategic partnership bringing Party City inside more than 700 Staples locations nationwide and on Staples. [...]
Unified Commerce is Redefining the Future of Retail
The retail industry has entered a new era, one in which fragmented omnichannel strategies are no longer enough to meet rising consumer expectations an [...]
Could Device Trade-Ins Be Retail’s Most Underutilized Sales Tool?
Retailers have long allowed customers to trade old devices for credit toward new purchases; it’s a well-established industry practice. And yet, most r [...]
Creators Are Not the Future of Affiliate Marketing, and That’s a Good Thing
For years, the marketing industry has been nudged toward a narrative of convergence: that influencer marketing and affiliate marketing are on an inevi [...]
From Data Desert to Dependable Customer Experience: Making Store Reality the Core CX Driver
Inventory data has quietly become the most important customer experience (CX) system in modern retail, and the foundation of true, storewide intellige [...]
Amazon One Medical introduces weight management program with upfront GLP-1 medication costs
The new program combines primary care, pharmacy, and virtual options to treat obesity as a chronic condition—all in one place. [...]