Author: Cyrus Pari

I am a marketing professional

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Retail Growth is Going Local. Media Plans Haven’t Caught Up

In December 2025, same-store sales for independent retailers grew 4.5 percent year-over-year, while total U.S. retail sales grew 2.4 percent over the [...]

From SEO to GEO: What Retail Marketing Teams Need to Do Now

The search bar isn’t dead, but it’s no longer running the show. For years, retail marketing teams optimized content for search engines that crawled te [...]

Aerosoles Owner American Exchange Group to Buy Allbirds for $39M

American Exchange Group, whose brand portfolio includes Aerosoles, has agreed to buy direct-to-consumer footwear brand Allbirds for about $39 million, [...]

The Next Era of Retail Won’t Be Browsed, it Will Be Prompted

Your next most valuable customer isn’t a person. It’s an artificial intelligence agent, and it’s already shopping. Whether through personal assistants [...]

From Stockroom to Screen: How Real-Time Inventory Feeds Elevate In-Store Digital Signage

Imagine this: a shopper walks into a store, spots a sleek digital display promoting a popular item, and makes a beeline toward it, only to come away e [...]

Inventory Forecasting: Why Are CFOs Weighing In?

Retail profit margins in 2026 are becoming increasingly vulnerable. Operating costs are sky high and tariffs have dampened consumer spending, triggeri [...]

From Cost Center to Profit Killer: Rethinking Fulfillment in the Era of Perpetual Rate Increases

U.S. e-commerce was projected to hit $1.3 trillion last year, climbing toward $1.8 trillion by 2029. Behind those impressive figures lies a cost crisi [...]

The Strategy Driving Stanley 1913’s Global Growth

In episode 504 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Matt Navarro, global president of Stanley 1913, the iconic global lifestyl [...]

Zumiez to Close 25 Stores in 2026

Despite seeing higher year-over-year sales, Zumiez has announced it will close additional store locations in 2026. The clothing, skateboard and appare [...]

How Agentic AI Can Actually Resolve Retail Customer Issues

Retailers have spent the past several years optimizing for speed. Faster chat response times. Faster email acknowledgments. Faster automation, especia [...]
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