Author: Cyrus Pari

I am a marketing professional

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When is Cyber Monday 2026? Here’s everything you need to know

Cyber Monday 2026 falls on November 30. Here’s what to expect, how to prepare, and how to save big on the year’s final major deal event. [...]

How BYLT Basics is Winning With an Omnichannel Playbook | Total Retail Tech 2026

Brands like BYLT Basics that grew up entirely on paid social and site conversion are reaching a new stage of growth. Rising customer acquisition costs [...]

The Category Manager Who Can’t Retire

Every organization eventually faces the same question: What happens when the people who know how to do something exceptionally well leave? That questi [...]
CVS Health’s Split Signals A Reckoning For Healthcare Megabrands

CVS Health’s Split Signals A Reckoning For Healthcare Megabrands

Apparently, the US midterm elections are not all that happened yesterday in terms of big news: CVS has announced that it’s officially breaking up — an [...]

Try it Here, Buy it There: How Proof-First Shopping is Reshaping the Holidays

2026 shopping trends have already started shaping consumer behavior. There’s nostalgia shopping, an emotion-driven trend where a consumer buys product [...]
Nathan Tucker to take helm at WinCo Foods

Nathan Tucker to take helm at WinCo Foods

We're thrilled to announce that Nathan Tucker will be stepping in as our new CEO, taking over from Grant Haag in May 2027!  [...]
Rise Baking to close two facilities

Rise Baking to close two facilities

Just a quick heads-up from the company—they'll be wrapping things up at these locations by December 29th, which unfortunately means 166 team members w [...]
Marzetti dips and dressings business impacted by cyclospora outbreak

Marzetti dips and dressings business impacted by cyclospora outbreak

The company estimates that the Taylor Farms lettuce recall put a bit of a squeeze on sales, dropping them by about 4% in retail and 2% in foodservice. [...]
Refrigeration hack exposes growing cybersecurity threat to food retailers

Refrigeration hack exposes growing cybersecurity threat to food retailers

Even though no similar hacks have popped up in the US just yet, our favorite retailers are still keeping a close eye out, just to be safe!  [...]
Freshness, quality drive private label purchasing in supermarket perimeter

Freshness, quality drive private label purchasing in supermarket perimeter

New study reveals how different generations are shopping for fresh store brands.  [...]
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