Author: Cyrus Pari
I am a marketing professional
The Art of Comfort: Faherty CEO on its Hospitality-Driven Retail Strategy
In episode 511, Total Retail Editor-in-Chief Joe Keenan interviews Alex Faherty, co-founder and CEO of Faherty, a certified B Corp™ premium lif [...]
7-Eleven Sues Nike Over Trademark Infringement
7-Eleven has sued Nike, accusing the company of copying the convenience store’s signature colors for its newest sneaker launch planned on July 11, kno [...]
The Stocky Shutdown Exposes a Hidden Profitability Crisis for Product Brands
On August 31, Shopify is sunsetting Stocky, a free inventory tool used by over 120,000 merchants. For most sellers of physical products and goods, the [...]
AI for the Store Associate: The Key to Improving the Shopper Experience
Retailers are investing heavily in artificial intelligence to enhance customer experiences and streamline operations. Industry estimates placed the gl [...]
How AI is Ending the Era of Fragmented Shopper Marketing
For years, shopper marketing has operated as a collection of disconnected systems. Retail media, promotions, loyalty programs, digital shelf strategie [...]
Kroger to Acquire Giant Eagle in $1.65B Deal
Kroger announced Wednesday it will acquire regional supermarket chain Giant Eagle in a $1.65 billion deal, marking the grocery giant’s first major acq [...]
How AI is Creating a Polarization of Values for Today’s Consumers — and What Retailers Need to Know
As consumers increasingly turn to artificial intelligence agents for routine shopping decisions, many retailers fear AI could spark a ruthless race to [...]
America is Quietly Losing its Midsized Brands
When people talk about the future of American consumer brands, the conversation usually swings between two poles. On one end are the giants: the multi [...]
The Hidden Legal Risks of AI-Generated Advertising for Retailers
Generative artificial intelligence is rapidly changing how advertising gets made. What once required days of model shoots, full video crews, and large [...]
Intelligent Personalization in Retail
Personalization in retail has scaled a higher altitude in 2026. Consumers expect brands to not only recognize and remember them as unique individuals [...]