Author: Cyrus Pari

I’ve spent most of my career on the growth side of the business, where the mandate is clear: acquire customers, convert demand, and build experiences [...]

Clean Feeds, Not New Tools: What AI-Ready Retailers Have in Common

The retailers surfacing in artificial intelligence-generated results today rarely run dedicated “AI commerce” projects. Instead, they have product dat [...]

45% of Shoppers Are Using AI. Your Inventory Model Isn’t

For years, retail demand forecasting worked because consumer behavior was relatively consistent. Shoppers gravitated toward familiar brands, orders fe [...]

The Hidden Cost of AI at Scale — and What Marketers Need to Do About it

Across most organizations, there’s a conversation happening amongst marketing leadership that isn’t being talked about enough. It goes something like [...]

David’s Bridal Debuts Outlet Store Concept

David’s Bridal announced a retail expansion at its existing McAllen, Texas location. The store has been transformed into “The Outlet Shop by David’s B [...]

Nike Cuts Number of Online Distributors in China, Restructures Digital Footprint

Nike is planning to cut off thousands of online distributors in China beginning in January as the sneaker giant looks to clean up what’s become a mess [...]

Why One-Size-Fits-All AIO Won’t Work for AI Discovery

Companies selling into retail are quickly learning that artificial intelligence discovery is not just another version of search. Retail business buyer [...]

Retailers Are Spending More on AI Than Other Consumer Companies and Getting Less Back

I’ve spent 25 years working with consumer companies on revenue growth. I’ve sat in boardrooms where executives present beautifully designed artificial [...]

Trapped Between Marketing Strategy and Results

With 2027 budget planning cycles already underway, retail marketing leaders aren’t short on ambition or strategy. Tighter budgets, leaner teams, and t [...]

Why Retailers Rushing to the AI Storefront Are Building on Sand