Author: Cyrus Pari

e.l.f. Beauty is planning to walk back some of the tariff-fueled price increases it implemented less than a year ago after the retailer has seen a sli [...]

The 2 AI Mistakes Costing Retailers Customer Trust

Retail doesn’t get a slow season anymore. E-commerce keeps compressing the calendar, driving nonstop demand across channels, and the pressure to keep [...]

The Law of Private Labeling

Ordinary retail is simple: the store sells other companies’ brands. The shopper wants TIDE, NIKE, RAO’S, or LA ROCHE-POSAY, and the retailer earns a m [...]

An Inside Look at ACE Hardware’s Retail Media Success

In episode 508 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Tyler Lusebrink, head of brand partnerships for retail media network RedVe [...]

Cart Abandonment Isn’t What Retailers Think It Is

For a decade now, retail organizations have viewed cart abandonment as a “funnel leak,” to be solved by urgency emails, exit-intent pop-ups, and disco [...]

When the Shopper is a Machine: The Loyalty Implications of Agentic Commerce

Anyone who operates a loyalty program knows that they’re designed to influence buying behavior … human buying behavior. A customer remembers their po [...]

Memorial Day Spending Predicted in the Billions as Travelers Hit the Road

With millions of Americans expected to travel this Memorial Day weekend when gas prices are historically high, spending both in-person and online are [...]

Retail Isn’t Struggling. It’s Separating. Here Are the Categories Leading the Way

“How’s the shopping center business going?” It’s a question I hear often as I travel across the country. And more often than not, people outside of ou [...]

You’re Running Ads With AI. You’re Also Probably Wasting Half Your Budget

It is Monday morning. Your retail marketing lead or e-commerce director pulls up an artificial intelligence assistant and asks it to build next month’ [...]

The First Job of a Shopping Agent Isn’t Just Discovery. It’s Preventing Regret