Author: Cyrus Pari
I am a marketing professional
Balancing Act: AI-Driven Personalization and Data Privacy in Retail
In today’s digital-first retail environment, one thing is clear: shoppers expect hyperpersonalized experiences. From curated product recommendations t [...]
The Retail Packaging Revolution: Meeting the Demands of Omnichannel Consumers
Today’s consumers interact with brands across a wide range of channels, from physical stores and social media to mobile apps and e-commerce sites, and [...]
Visa, Mastercard Reach New Swipe Fee Settlement With Merchants; Opposition Voiced
Visa and Mastercard announced a revised settlement with merchants who accused the card networks of charging too much to accept their credit cards, aft [...]
The Hidden Advantage: Permitting Assistance as the New Edge in Retail Site Selection
The retail sector is defined by the need for speed, whether launching a new concept or rolling out a store across a region. As you seek to establish n [...]
How AI and Economic Pressure Are Reshaping Grocery Loyalty
The grocery sector is facing a unique convergence of economic pressure, shifting shopping habits, and rapid artificial intelligence adoption. Accordin [...]
Measuring the Halo Effect: Why Your Marketing Might Be Working Better Than You Think
An omnichannel beauty brand sees weak return on ad spend on its Meta ASC campaigns and decides to cut budget. The numbers just aren’t holding up, in-p [...]
Retailers Should Embrace the Growing Consumer Demand for Crypto
Over the past decade, cryptocurrency has evolved from a niche investment to a mainstream financial tool. While many retailers once viewed crypto as ex [...]
NRF Forecasts 2025 Holiday Sales to Top $1 Trillion
With retail sales making a comeback in October — growing a little more than half a percent from last month and 5 percent year-over-year (YoY) — the Na [...]
Why SharkNinja Has Embraced ‘Positionless’ Marketing
In episode 494 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kaitlyn Hebert, global chief marketing officer for the Ninja brand of Shar [...]
Why Retail Must Rethink Brand Partnerships
After three decades in the toy industry, I’ve watched the retail landscape transform from a straightforward product-placement game to something far mo [...]