Author: Cyrus Pari
I am a marketing professional
Walmart CEO Doug McMillon to Retire; Successor Named
Walmart CEO Doug McMillon is retiring early next year, the company announced Friday. The longtime CEO will be succeeded by John Furner, the Walmart U. [...]
The Rise of ESLs in Retail: A Solution to Pricing Integrity Challenges
We’re living in an era defined by constant change, and with it comes uncertainty. From inflation and supply chain disruptions to shifting consumer hab [...]
How to Boost Profitability Through Real-Time Pricing Insights This Black Friday
One of the biggest shopping days of the year is around the corner: Black Friday. Last year, consumers around the world spent $74.4 billion USD during [...]
The INFORM Consumers Act: A Must-Know for Online Marketplaces
While the Integrity, Notification, and Fairness in Online Retail Marketplaces for Consumers Act (INFORM Act) went into effect on June 27, 2023, very f [...]
Authenticity at Scale: Retail’s Next Growth Driver
Online shopping today looks very different than it did a decade ago. More customers are turning to social media and other sites to discover and purcha [...]
Beyond the Cart: Using Retail Data to Fuel Growth Across Every Channel
Retail media isn’t new. It’s been called the next big channel for years, and today it’s finally living up to the hype. Shoppers are spending more time [...]
Target to Cut Prices on 3,000 Grocery and Essential Items
Target announced on Tuesday that it will cut prices on 3,000 food, beverage and household essentials, joining retailers across the nation lowering pri [...]
The Value of Creative Experimentation in a Digital World
In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan speaks with Deanna Ballew, chief product officer at Listrak, a digital marke [...]
Turn BFCM Into 365 Days of Growth: Tactics to Win Black Friday and Drive Sales Year-Round
During BFCM (Black Friday Cyber Monday) most brands focus on offering the biggest discount and driving as much traffic as possible. They blow money on [...]
From Storefront to Strategy: How Women Leaders Are Transforming Omnichannel Retail
Women control a significant share of the shopping power and decision-making within the household, so any retail organization that markets to them is m [...]