Author: Cyrus Pari
I am a marketing professional
OpenAI to Test Ads on ChatGPT
OpenAI, maker of artificial intelligence large language model ChatGPT, announced on Friday it would begin testing ads in the U.S. to users on the free [...]
How to Protect Your Brand From Web Privacy Lawsuits
Many retailers assume that complying with the latest privacy laws or using trusted platforms is enough to stay protected, and that privacy lawsuits ar [...]
When Every Sale Counts: How Merchants Stay Organized in the New Year
January often means merchants can finally exhale after the holiday sprint. Demand has normalized, but something feels off. The register was busy. Sale [...]
Amazon One Medical introduces agentic Health AI assistant for simpler, personalized, and more actionable health care
This AI-powered health assistant provides 24/7 health guidance and takes action to connect you to your provider, book appointments, read labs, and man [...]
The New Shopper Isn’t Human
The way people interact with retail sites is changing, and this past holiday shopping season made that very clear. Shoppers have relied on comparison [...]
Small Business Marketing Predictions for 2026
As we begin a new year, one message from small businesses is clear: marketing has never been more competitive, more dynamic, or more essential to grow [...]
Why AI is the Most Important Equalizer Small Retailers Have Ever Had
Retail has never been more technologically advanced and yet never more overwhelming. Over the last decade, marketing tools multiplied, customer journe [...]
lululemon Pauses Online Sales of New Workout Line ‘Get Low’ After Complaints
lululemon athletica said on Tuesday that it has paused online sales of a new workout line called “Get Low” after user complaints. Users on Reddit comp [...]
Pacsun Uses Agentic Checkout for Seamless CX
While at the National Retail Federation Big Show in New York City last week, Editor-in-Chief Joe Keenan interviewed Shirley Gao, chief digital and inf [...]
Dealing With Frustrated Customers? AI Can Help Your Teams Stay Ready
When import thresholds shifted this summer, enterprise retailers faced sudden operational disruptions. Packages that previously entered the country du [...]