Retailers have become experts at optimizing the in-store experience. They carefully manage merchandising, staffing, inventory, and customer service to
Retailers have become experts at optimizing the in-store experience. They carefully manage merchandising, staffing, inventory, and customer service to create environments that drive sales and build loyalty. Yet the customer journey begins long before someone enters the store. Parking lots, storefronts, and surrounding property all shape first impressions. They’re also where many incidents that disrupt […]
