For years, marketers treated first-party data like the finish line. Collect enough email addresses, loyalty accounts, and purchase history, and you’d
For years, marketers treated first-party data like the finish line. Collect enough email addresses, loyalty accounts, and purchase history, and you’d have a competitive advantage. Today, many brands have all that data and are still struggling to grow. Many brands have plenty of data. The question is whether they can trust it, activate it, and […]
