Author: Cyrus Pari
I am a marketing professional
Whole Foods Market debuts new ‘store within a store’ experience where customers can shop for groceries and household essentials from Amazon in one trip
New automated micro-fulfillment center at a Whole Foods Market in Plymouth Meeting, PA lets customers simultaneously purchase natural, organic, and na [...]
Cyber 5-Ready Retail: AI Strategies for the Holiday Rush
As Cyber 5 and the holiday season loom large, retailers are speeding up artificial intelligence adoption in personalization engines, chatbots, fraud d [...]
Reinventing Customer Identity for the Age of Retail Personalization
In the age of hyperpersonalization, delivering seamless, secure digital retail experiences is no longer a competitive edge. It’s now becoming a consum [...]
From Hype to Habit: How Shoppers Are Embracing AI … and What Retailers Must Do Next
E-commerce has been moving at warp speed lately, and it’s thanks to artificial intelligence. The last two years have brought more changes to online sh [...]
Rally House Hires Nearly 8,000 Via AI and Automation Tool
Rally House, the fastest-growing officially licensed sports apparel and merchandise retailer in the nation, recently expanded from 140 to nearly 300 s [...]
The Future of Loyalty is Built on Smarter Returns
Last holiday season, one of a brand’s most loyal customers ordered three party dresses, intending to keep the one that fit best. What should have been [...]
What North America Can Learn From Europe’s Retail Media Playbook
Despite being around since 2012 when Amazon.com launched Amazon Ads, retail media is still evolving and different regions have approached it from diff [...]
What Did Back-to-School Teach Us About the Holiday Season?
Parents around the country have caught their breath after surviving another back-to-school frenzy, and retailers are debriefed from the summertime rus [...]
How Cultural Icons Are Shaping the Future of CPG: A Guide for C-Suite Retail Executives
For C-suite executives and founders in CPG and retail, the ground is shifting. The era when shelf placement and mass advertising determined winners ha [...]
Amazon is Teaching Retailers the Wrong Lesson About Customer Loyalty
For two decades, Amazon.com has been the gold standard for “effortless shopping.” One-click checkout, simple returns, and friction-free buying built a [...]