Author: Cyrus Pari

The Advance Retail Sales Report from the Census Bureau showed consumer spending was down less than feared in January. Headline sales declined 0.2 perc [...]

With a Shift to Bot Shopping, Retailers Must Redesign for AI

Retailers have spent years refining their digital offerings to fit human needs, optimizing layouts, promotions and messaging to capture attention and [...]

Retail Media 2026: The Next Era of Commerce

Retail media is on the brink of reinvention. Fueled by rapid advancements in artificial intelligence, shifting consumer expectations, and the growing [...]

Why Utility Data is Retail’s Most Overlooked Cost Lever

Retailers continue to face margin pressures driven by supply chain disruptions, inflation, changing consumer behavior and rising operational costs. El [...]

From Panic to Prepared: Simulating Holiday Traffic Before it Hits

It seems like every holiday season brings record-breaking revenue, yet many retailers may neglect to prepare their sites for the influx of users. For [...]

Michaels Changes Loyalty Program, Rewarding Highest Spenders

Michaels said Monday it is expanding its loyalty program to reward its most loyal customers. The Texas-based company announced a new 9 percent platinu [...]

Building a Foundation for Audience Monetization With First-Party Data

Retailers are finally realizing that their customer data can pay for itself. For years, brands have treated first-party data as a cost of doing busine [...]

You Can’t Automate Trust: Why AI Still Needs Human Strategy in Marketing

Artificial intelligence can identify your target audience in seconds, optimize campaigns in milliseconds, and generate hundreds of creative variations [...]

The Power to Pivot: Operational Velocity as a Key Retail Metric

Over the last few years, most retail organizations have gone all-in on “digital transformation.” They’ve bought the software, hired the data experts, [...]

Why Incentivized Reviews Weaken Trust