Author: Cyrus Pari
I am a marketing professional
Authenticity is Priceless in the Age of AI
As artificial intelligence infiltrates nearly every aspect of a consumer’s digital life and product purchasing journey, one topic of contention is “AI [...]
The best Prime Big Deal Days deals on Amazon devices, from Kindle bundles to Ring doorbells
Save big on select Kindle, Echo devices, Ring doorbells, and more this Prime Big Deal Days. [...]
Prime Big Deal Days 2025 is here! Check out 42 of the best deals to shop now from brands like Bose and LEGO
Follow along during Prime Big Deal Days for some of the best deals, as well as tips for making the most of the holiday kick-off shopping event. [...]
Adobe: Online Holiday Sales to Increase 5.3%, But Growth Slowing
Online holiday spending in the U.S. is expected to increase 5.3 percent year-over-year to $253.4 billion, according to an Adobe Analytics report relea [...]
Gap Proves Research Isn’t Boring — it’s a Growth-Unlocking Move
Gap recently announced its expansion into “sleeper categories” like beauty and accessories. While this move reflects a timely reaction to trends, it m [...]
The Zero-Click Customer: Your Biggest Competitor Isn’t a Rival Brand, it’s Bad Data
You’re a retailer, it’s 6:12 pm, and your shopper is sitting in a parking lot with a tired kid in the back seat, typing a question into her phone. Not [...]
Retail Tech Moves Fast, and So Should You
As we settle into the second half of 2025, the retail sector is navigating a complex convergence of artificial intelligence, automation, and evolving [...]
Why Retail HQs Should Be Located Near Research and Innovation Resources
In the race to advance retail and consumer engagement, location is more than a pin on a map — it’s a position within an ecosystem. For decades, execut [...]
Game-changing new shopping feature lets you add items to upcoming Amazon deliveries with just one tap
Add to Delivery, our latest feature for Prime members, makes it easier than ever to add what you need, when you remember you need it. [...]
Stanley 1913 Launches Take-Back Program, Provides Discount
Stanley 1913, maker of the reusable stainless steel water bottle that burst onto the social media scene in 2022 and became a lifestyle accessory for m [...]