Author: Cyrus Pari
I am a marketing professional
Your Step-by-Step Guide to Real-Time Fraud Protection This Holiday Season
The holidays are the busiest time of year for retailers and, unfortunately, for fraudsters too. As sales climb and returns pile up, fraud attempts can [...]
The Holiday Stress Test: Why Customer Intelligence Matters More Than Ever
The holiday season has always been retail’s pressure test. Black Friday and Cyber Monday aren’t just high-volume days. They expose the strengths and w [...]
How Retail App Marketers Can Sustain Holiday Season Success Long After the Gifts Are Unwrapped
For e-commerce and shopping app marketers, the fourth quarter is make-or-break: large marketing budgets meet high shopping intentions compressed into [...]
Costco Sues Trump Administration, Seeking Refund on Tariffs
Costco is suing the Trump administration, alleging the tariffs the U.S. president imposed earlier this year were done unlawfully, and asking for a ful [...]
How to get your Amazon purchase delivered in just hours with Same-Day Delivery
Prime members across the U.S. can enjoy free Same-Day Delivery on eligible orders. [...]
What to know about Amazon’s holiday return policy
Shop with confidence this holiday season with extended return windows and free, no-box returns at over 8,000 locations. [...]
From Prompts to Presents: How the 2025 Holiday Season is the ‘Smartest’ Time of the Year
The 2025 holiday season, spanning Halloween, Black Friday, and Christmas, will mark the first true test of generative artificial intelligence’s influe [...]
Cyber Monday Sales Top $14B, Beating Projections
U.S. consumers spent a total of $14.25 billion online for Cyber Monday, up 7.1 percent year-over-year (YoY), and above Adobe’s initial projection of $ [...]
Journey-First Decisions That Turn CX Into Growth
When growth slows, customer experience (CX) becomes the new currency of competition. The retailers that thrive will be those that turn CX signals into [...]
Why AI Means Marketers Must Stop Testing and Start Experimenting
In the artificial intelligence era, marketers are experiencing a compounding curve of change. New channels emerge, and platform owners like Apple or G [...]