Author: Cyrus Pari
I am a marketing professional
Walmart Isn’t Just a Retailer Anymore — it’s an Advertising Powerhouse
When most people think about data companies, they think about Big Tech: companies like Meta and Google, which made their billions by acquiring and dep [...]
Solving the Anonymity Problem at Checkout
In the brick-and-mortar retail landscape, businesses often operate with a significant blind spot: they don’t truly know their customers. While digital [...]
What TikTok’s Volatility Means for Retail Media Planning
TikTok uninstall rates spiking nearly 150 percent following renewed U.S. uncertainty isn’t just a social media headline. For retail marketers planning [...]
EPR is Coming. Build for it or Budget for it
Extended producer responsibility (EPR) is no longer theoretical. It’s rolling out, starting with textiles. And the message is simple: if you put produ [...]
95+ of the top deals during Amazon’s Big Spring Sale 2026 you can shop now
Shop seasonal deals on spring fashion, beauty, home essentials, and more, with Prime members getting exclusive savings and fast, free delivery. [...]
Gap to Launch Checkout Within Google’s Gemini AI Platform
Gap is partnering with Google’s Gemini to allow shoppers to check out directly within the AI platform, making it the first major fashion company to wo [...]
From Points to Practical Value: Why Financial Utility is Rewriting Retail Loyalty
For decades, retailers have competed on points. Earn enough, get a free bag of chips. Swipe enough, unlock a discount on your next visit. The logic wa [...]
The Convergence of Retail Media and Affiliate: The New Growth Engine for Brands
Retail media sits at the top of every chief marketing officer’s agenda … and for good reason. It promises precision targeting, measurable sales outcom [...]
Small Independent Retailers Cultivate the Loyal Customer Base That Brands Need
Outdoor retail operates differently than general retail. While many categories are dominated by national chains, outdoor shoppers cast a wider net, wi [...]
AI-Ready Retail: The Practical Reality Behind Delivering AI’s Value
The conversation has moved past whether retailers should adopt artificial intelligence. It’s already embedded across the industry, powering proven use [...]