Author: Cyrus Pari

I am a marketing professional

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As Agentic AI Usage Skyrockets, Retailers Face New Challenges and Risks

Artificial intelligence-driven traffic to U.S. retail websites increased 4,700 percent in 2025. Retailers that have developed an agentic AI digital co [...]

Amazon’s Summer Beauty Event returns April 27 with deals up to 30% off brands like Charlotte Tilbury and Medicube

The two-week shopping event features thousands of deals across skin care, makeup, fragrance, and hair care from brands like Laura Mercier, Murad, L’Or [...]

The $90 Jacket That Isn’t There: Retail’s Spring/Summer Inventory Problem

After attending NRF Big Show earlier this year and EuroShop more recently, it’s clear that retailers aren’t short of ideas. They’re focused on what ac [...]

Shoe Retailer Allbirds Rebrands to Become AI Company

Allbirds, known for its eco-friendly shoes before losing its valuation and closing all full-priced stores, announced this week it was pivoting to beco [...]

Retail Technology Has a Speed Problem, Not a Scale Problem

The retail industry spent the past decade building big. Scale was every CIO’s mantra — massive systems designed to support millions of users and petab [...]

Stop Waiting for Insights. Build the System That Produces Them

“We centralized our data. Where are the insights?” I hear this from marketing leaders every week. They thought bringing all of their data  together wo [...]

Listening, Adapting and Earning Loyalty: How Retailers Can Win Customers in a More Intentional Economy

The 2025 holiday season may be behind us, but the pressures that shaped it like persistent inflation, cautious consumer sentiment, and shifting expect [...]

Sourcing Without Borders, But Not Without Barriers

If there’s anything consistent when it comes to global trade at present, it is its constant inconsistencies. Global sourcing is entering a new phase d [...]

Report: Retail Sales Grew in March Thanks to Tax Refunds

Retail sales rose again in March as consumers received higher-than-usual tax refunds that made up for increased gasoline prices, according to the CNBC [...]

How Urgency is Reshaping Physical Retail and the Media Inside it

Physical retail is fracturing into specialized formats. Some locations function as micro-distribution centers processing online orders. Others priorit [...]
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