Author: Cyrus Pari
I am a marketing professional
Retail Media 2026: The Next Era of Commerce
Retail media is on the brink of reinvention. Fueled by rapid advancements in artificial intelligence, shifting consumer expectations, and the growing [...]
Why Utility Data is Retail’s Most Overlooked Cost Lever
Retailers continue to face margin pressures driven by supply chain disruptions, inflation, changing consumer behavior and rising operational costs. El [...]
From Panic to Prepared: Simulating Holiday Traffic Before it Hits
It seems like every holiday season brings record-breaking revenue, yet many retailers may neglect to prepare their sites for the influx of users. For [...]
Michaels Changes Loyalty Program, Rewarding Highest Spenders
Michaels said Monday it is expanding its loyalty program to reward its most loyal customers. The Texas-based company announced a new 9 percent platinu [...]
Building a Foundation for Audience Monetization With First-Party Data
Retailers are finally realizing that their customer data can pay for itself. For years, brands have treated first-party data as a cost of doing busine [...]
You Can’t Automate Trust: Why AI Still Needs Human Strategy in Marketing
Artificial intelligence can identify your target audience in seconds, optimize campaigns in milliseconds, and generate hundreds of creative variations [...]
The Power to Pivot: Operational Velocity as a Key Retail Metric
Over the last few years, most retail organizations have gone all-in on “digital transformation.” They’ve bought the software, hired the data experts, [...]
Why Incentivized Reviews Weaken Trust
Product reviews remain central to how people evaluate and choose what to buy. Recent data shows consumers read reviews before purchasing, and business [...]
Target Reports Slump in Q4 Earnings, But Expects Gains in 2026
Target on Tuesday posted another quarter of falling revenue and decreased customer traffic at its stores, though its shares rose as the retailer’s ear [...]
Unlocking Global Growth: A Practical Road Map for Cross-Border E-Commerce Success
As domestic markets mature and competition intensifies, retailers are increasingly looking beyond their home borders for growth. Cross-border e-commer [...]