Author: Cyrus Pari

I am a marketing professional

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Your Retail CFO is Being Asked Boardroom Questions. Your Fleet Data is Giving Her Spreadsheet Answers

Finance leaders at retail organizations that run their own trucks, moving product from distribution centers to stores and from stores to customers’ do [...]

Claire’s Chief Merchant on Reimagining Girlhood for a New Generation

In episode 519 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jillian Cueff, chief merchandising officer at Claire’s, a global specialty [...]

Shein to Pay $100M to Settle FTC Probe

Chinese fast-fashion giant Shein has agreed to pay $100 million to settle an investigation by the U.S. Federal Trade Commission over delivery delays a [...]
As beef prices soar, seafood’s value moment has arrived

As beef prices soar, seafood’s value moment has arrived

While some grocers are treating shoppers to nice discounts on everyday seafood favorites and showing off easy, ready-to-cook meal options, experts poi [...]

Physical Intelligence: Improving Retail AI Decision-Making With Real-World Data

Retail enterprises across the globe are investing heavily in artificial intelligence to improve inventory management and solve operational challenges. [...]

The Data is In: Vertical AI is Already Reshaping Fashion Retail

The forecast you build in January doesn’t always hold up by the time the season ends. It’s based on last year’s numbers, and buying behavior and econo [...]

3 C’s for Building Brand With a Creator Partnership

Everyone’s doing creator partnerships, but almost nobody is measuring whether those partnerships are building brand equity. Two-thirds of marketers ar [...]
Placon refreshes website, streamlines sample requests

Placon refreshes website, streamlines sample requests

Our newly updated site is here to make your life easier, featuring friendlier navigation and a much simpler way to request packaging samples!  [...]
Nature Fresh Farms introduces Pop Stars grape tomatoes

Nature Fresh Farms introduces Pop Stars grape tomatoes

We are super excited to share that the delicious new grape tomato variety is expected to hit store shelves by spring 2027!  [...]
Hormel Black Label adds portion pack bacon

Hormel Black Label adds portion pack bacon

Each handy perforated pack has four slices, making it super easy to grab just what you need while keeping the rest nice and fresh!  [...]
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