Author: Cyrus Pari
I am a marketing professional
Resale Goes Luxe: How Tariffs Are Accelerating the Secondary Market for European Luxury Goods
The luxury resale market has long been growing quietly in the background of fashion and retail. But a new accelerant has arrived: tariffs. Recent U.S. [...]
Searching for Answers Ahead of the Holiday Rush
With shoppers stocking up early to get ahead of tariffs, this holiday shopping season is expected to look different from years past. Getting an early [...]
Commerce Media’s Rush to Brand Budgets
As growth in commerce media moves from search into display and further up the funnel into brand budgets, its growth is being held back by limited meas [...]
Putting Action to Agentic AI for Retailers
Agentic artificial intelligence has taken the front seat in innovative conversations, and retail adoption is giving us early answers into the opportun [...]
Reimagining Retail With Agentic AI
In 2025, organizations are facing an unprecedented transformative shift in automation capabilities. Agentic AI, artificial intelligence that acts with [...]
How Retailers Can Get Ahead for the Holiday Season
With fall officially underway, holiday prep is ramping up for retailers. Between tariff uncertainty, lingering supply chain issues, and a more values- [...]
Retailers Fight $1.7 Trillion Losses With RFID Inventory Visibility
When retailers are losing $1.7 trillion annually to inventory distortion, every mismatch in the supply chain is more than just a line item. From out-o [...]
The Data Governance Strategy Retailers Need to Prepare for Gen AI
Retailers are moving fast to incorporate generative artificial intelligence (Gen AI) into every corner of their operations. However, there’s one major [...]
Report: US Retail Hiring Expected to Drop to Lowest Level Since 2009
Seasonal hiring in U.S. retail is expected to drop to its lowest in 16 years, according to a new report by Challenger, Gray & Christmas. The job p [...]
Transforming Supply Chains Through Technology | Total Retail Tech 2025
This video features three fireside chats that were part of a session on supply chain innovation and technology. Alden Miles, vice president, general m [...]