Author: Cyrus Pari
I am a marketing professional
How Advertising is Evolving in the Era of the Empowered Shopper
Shoppers today are more autonomous, informed and decisive than ever. They’re discovering, comparing and transacting in real time, often outside the bo [...]
2025 Best Digital Gift Card Malls
Inaugural Report [...]
How Wishbone Site Furnishings Unified Workflows and Scaled Beyond Spreadsheets
It’s been reported that nearly 90 percent of small to midsized businesses (SMBs) still run critical operations on spreadsheets, a tool invented for ac [...]
Walmart Teams With OpenAI for Direct Purchases Within ChatGPT
Walmart announced Tuesday that it has struck a deal with OpenAI to allow shoppers to make purchases directly through artificial intelligence chatbot C [...]
The Retail Sector Isn’t Ready for the Next Scattered Spider Attack, But it Could Be
The ransomware group known as Scattered Spider (UNC3944 / Octo Tempest) has already made headlines this year, with its disruptive attacks on high-prof [...]
2025 is a Fulfillment Tipping Point for International Brands
For international brands, the United States market has always been a tantalizing opportunity. It’s large, diverse, and dynamic. However, entering and [...]
Peak Survival: How Supply Chain Leaders Are Breaking the Panic Cycle
The old peak season playbook is dead. If you’re still hiring 500 percent more temp workers, scrambling to find missing orders, building custom integra [...]
How ‘Retail Therapy’ Fits Into Stitch Fix’s Future
In episode 492 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Debbie Woloshin, chief marketing officer at Stitch Fix. The interview was [...]
The Body Shop Returns to the US in Digital Format
The Body Shop is making its return to the United States in October, after closing all doors in the market last year. The relaunch will see the British [...]
AI for E-Commerce: Why a Composable Foundation is Essential
Artificial intelligence is rapidly changing the online commerce experience. In just the last few years, generative AI tools have personalized shopping [...]