Author: Cyrus Pari
I am a marketing professional
Unlocking the Frontline Edge: How AI is Powering Retail Innovation
Artificial intelligence is transforming customer experience (CX) online, but what about CX in the physical world? Frontline employees play a direct ro [...]
Retail Messaging at a Crossroads: Why Modernization Can’t Wait
For retailers, the mobile inbox has become an extension of the storefront. Promotional alerts, order updates, loyalty rewards and curbside pickup conf [...]
Durability, Resale and Repair: How Jackalo Enables Circularity in Childrenswear
In episode 503 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Marianna Sachse, founder and CEO of Jackalo, the first circular childrensw [...]
New York Fashion Week is No Longer Just About the Runway, But the Data Behind it
New York Fashion Week (NYFW) has always been about more than what happens on the runway. Look behind the shows and you’ll see a real-time signal of ho [...]
Target Lowers Prices on More Than 3,000 Products
Target announced on Wednesday it was reducing prices for more than 3,000 “on-trend” items across apparel, home baby, food and beverages for spring. Th [...]
7 Signs Your Returns Management Process Needs an Upgrade
Peak season may be behind us, but for many warehouses and third-party logistics (3PLs) providers, the real test begins after the holidays. The returns [...]
The Silent Killer in Your Assortment: Why Over-SKU’ing is Draining Your Margins
Retail doesn’t have a markdown problem. It has an overassortment problem that shows up as markdowns. The distinction matters. Markdowns are the sympto [...]
Amazon introduces feeds to make it easier for merchants to reach more customers through AI-powered Shop Direct
In response to interest from merchants, Amazon is making it easier to sign up to participate in Shop Direct through third-party feeds that streamline [...]
Generative AI is Quietly Rewiring the Product Data Supply Chain
Generative artificial intelligence is quietly rewiring the product data supply chain. AI can now read, structure and reason over product information a [...]
Fabletics Launches First Denim Collection
Athletic apparel maker Fabletics is launching its first denim collection, the company announced Tuesday, signaling the once white hot athleisure categ [...]