Author: Cyrus Pari
I am a marketing professional
Unified Commerce Powers Future Retail Success
How retailers can provide a best-in-class customer experience via a unified commerce model -- and what that means for the bottom line [...]
Unified Commerce Powers Future Retail Success
How retailers can provide a best-in-class customer experience via a unified commerce model -- and what that means for the bottom line [...]
Wayfair’s CMO Talks AI Strategy and Store Expansion
At Shoptalk in Las Vegas last month, Total Retail Editor-in-Chief Joe Keenan spoke with Paul Toms, chief marketing officer at Wayfair, one of the worl [...]
Bed Bath & Beyond to Acquire The Container Store for $150M
Bed Bath & Beyond has entered into a definitive merger agreement to buy The Container Store in a transaction valued at $150 million. In a regulato [...]
3 TV Advertising Myths DTC Brands Should Ignore
As customer acquisition costs climb and digital channels become increasingly saturated, many direct-to-consumer (DTC) brands are hitting a growth ceil [...]
5 Email Myths That Are Quietly Damaging Your Brand’s Reputation
Retailers are currently operating in a golden age of autonomous commerce, where artificial intelligence-driven personalization and seamless customer j [...]
From Viral Trend to Legal Risk: Navigating the Dupe Economy
In today’s retail market, the hottest item isn’t always the original product. Increasingly, it’s the dupe. Across social media, influencers regularly [...]
Reddit’s Commerce Moment: What Happens When Authenticity Meets Intent?
For years, retailers have understood something simple but powerful: consumers rarely begin their purchase journey on retailer websites. They start wit [...]
How OLLY is Staying Visible in AI-Driven Search
Joe Keenan interviews experts from OLLY and Contentsquare on the rise of AI-driven search. [...]
AI and Other Things Retailers Cared About at Shoptalk
Shoptalk 2026 had little choice when creating the theme for this year’s show: “Retail in the Age of AI.” But what artificial intelligence actually mea [...]