Author: Cyrus Pari
I am a marketing professional
Why Delivery Reliability Now Matters More Than Speed
Retail leaders spent the last decade chasing Amazon.com’s delivery speed. Billions went into same-day windows, next-day guarantees, and two-hour fulfi [...]
The Mall Supply Chain: Why Retail’s Most Visible Channel is the Most Operationally Fragile
Gen Z is bringing the mall back, and it’s better than before. Driven by experiential retail and mixed-use spaces, 64 percent of Gen Zers prefer to sho [...]
Target Announces 3-Day Circle Deal Days Shopping Event
Target will launch Target Circle Deal Days, a three-day promotional event scheduled for March 25-27, as the retailer looks to stimulate spring spendin [...]
From Guesswork to Guarantees: RFID as the Truth Layer for Agentic Omnichannel Retail
The first brush with “agentic shopping” often feels deceptively simple. A short ChatGPT or Gemini prompt, “Find a blue quarter-zip sweater in men’s si [...]
What’s the Missing Link in Consumer AI Agents?
Imagine you’re a retailer that guides a shopper to an artificial intelligence agent to return a pair of shoes. From a system perspective, measuring th [...]
Beyond the Frame: Why Video is the Strategic Supercharger for Modern DOOH
Digital out of home (DOOH) screens provide the world with bold canvases for advertisers to delight audiences in in real life (IRL) across a myriad of [...]
What toilet paper taught Amazon about delivery speed
In the latest episode of the ‘Learn and Be Curious’ podcast, Amazon's CEO of Worldwide Stores, Doug Herrington, discussed how Same-Day Delivery transf [...]
Amazon introduces faster delivery with new 1-hour and 3-hour options
Customers in a growing number of cities and towns can now get over 90,000 products delivered to their doorstep in three hours or less. [...]
David’s Bridal Launches Wholesale Division With a Focus on Independent Boutiques
David’s Bridal, which offers affordable wedding dresses, bridesmaid gowns and formal wear, is launching a wholesale division targeting independent bou [...]
How I Combined GPT With Classical Optimization to Make Retail AI 85% Faster
In large retail operations, category management teams spend significant time deciding which product goes onto which shelf and in which order. Shelf sp [...]