Author: Cyrus Pari

I am a marketing professional

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Why Businesses Should Get Their Holiday Marketing in Place Early

Every year, small business owners spend September and October telling themselves they have plenty of time before the holidays, yet wake up in mid-Nove [...]

Are You Built for the 3 Shelves of Modern Retail?

Imagine a shopper standing in a physical retail aisle. In the span of two minutes, they flip open a mobile app to check a digital product page, then h [...]

Winning Back the Customers Your Loyalty App Lost

Retailers tend to judge loyalty success by penetration, which measures the share of transactions tied to a member account. It’s an easy number to repo [...]

Walmart Announces Discounted Joint Membership With Sam’s Club

Walmart on Tuesday announced a new joint membership combining its namesake chain and its subsidiary Sam’s Club, as the retailer leans further into con [...]
US Holiday Retail Forecast, 2026: E-Commerce Powers Growth

US Holiday Retail Forecast, 2026: E-Commerce Powers Growth

Forrester forecasts that 2026 US end-of-year holiday season retail sales will reach $1.1 trillion. Several shifts are reshaping holiday demand, shoppe [...]

The Holidays Are an Annual Stress Test for Modern Commerce

The holidays are often treated as an exceptional period in the marketing calendar. In reality, they tend to amplify the trends already underway. The s [...]

Behavioral Returns: Why the Industry is Solving the Returns Problem at the Wrong End

Global e-commerce returns reached nearly $850 billion in 2025, according to the National Retail Federation (NRF), and the number keeps climbing. The i [...]

The Last 10 Feet: Why Shelf Visibility is Retail’s Next Competitive Edge

Retailers have spent the better part of the decade making their supply chains smarter. Warehouses run on predictive analytics. Trucks are tracked in r [...]

Grocery AI Won’t Earn Trust Until it Proves its Value

Artificial intelligence in grocery retail store operations has a return on investment and reputation problem, not a capability problem. Retailers incr [...]

Temu Agrees to Data Privacy Curbs to Settle Lawsuit

Chinese online retailer Temu has agreed to settle data privacy claims raised by Texas and will ​restrict how it handles personal data from shoppers in [...]
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