Author: Cyrus Pari
I am a marketing professional
Walmart Acquires CTV Advertising Tech Firm Vibe.co
Walmart, which has developed one of the most sophisticated retail media networks, advanced its advertising strategy on Tuesday to sell more ad space a [...]
Why Traditional Retail Metrics Break Down in Agentic Commerce
Retailers are no longer asking whether artificial intelligence belongs in the business. Nearly every organization is experimenting with AI in some for [...]
Resetting Growth Through Occasions: The Next Evolution of RGM
Most companies are still trying to grow using a familiar playbook: adjust pricing, run promotions, optimize channels, and fine-tune assortment. These [...]
Where AI Belongs in E-Commerce (and Where it Doesn’t)
The early data on artificial intelligence shopping is in and it has a story to tell. Shopify reported that shoppers who arrive at e-commerce sites thr [...]
How to Optimize Your Email Flows for Incremental Revenue
Most brands already know that email flows outperform campaign sends. However, knowing that flows work and knowing how to consistently grow revenue fro [...]
How Amazon’s pricing team works to deliver low prices every day
The company's approach to pricing isn't about maximizing profit—it's about making sure customers always get the best deal. [...]
Best Prime Day 2026 Kindle deals: Save on Colorsoft, Paperwhite, Scribe, and more
Deals start at $84.99 for devices and include bundles with sling bags and cases—available exclusively for Prime members June 23–26. [...]
Best Prime Day 2026 deals: 80+ top picks to shop now
Here are our hand-picked Prime Day deals from Dyson, LEGO, Beats, Le Creuset, Samsung, and more—exclusively for Prime members. [...]
Keurig Dr Pepper Creates ‘Raving Fans’ Via Connected Data
In episode 510 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Drew Panayiotou, chief marketing and innovation officer at Keurig Dr Peppe [...]
Bed Bath & Beyond Will Accept Decades-Old Coupons in its Return
Bed Bath & Beyond, the home goods dealer that re-emerged in the fall of 2025 after its 2023 bankruptcy under parent company Beyond, Inc., is askin [...]