Author: Cyrus Pari
I am a marketing professional
Perpetual Inventory Intelligence: The Retail Operating Model That’s Quietly Replacing the Count
Most retailers still think of RFID as a counting tool. The ones gaining ground have figured out it’s something else entirely. I’ve spent the better pa [...]
Perfecting the Post-Purchase Customer Journey Through Secure Communications
While overall customer satisfaction scores in the retail sector are improving steadily year-over-year, recent data reveals that only 23 percent of cus [...]
The Free, Organic Myth: What Retail Marketers Keep Getting Wrong About Customer Acquisition Costs
There’s a belief embedded in retail marketing culture that organic traffic is essentially free. It shows up in merchant budget presentations, agency p [...]
Your Next Customer Might Be AI; Is Your Store Ready to Be Quoted?
More shoppers are starting their buying journey by asking an artificial intelligence assistant instead of typing into a search bar. They ask ChatGPT w [...]
What an Amazon GM actually does all day—and why he compares it to running a small town
On a recent episode of the Learn and Be Curious with Doug Herrington podcast, a fulfillment center leader explains what the job actually looks like. [...]
Amazon launches Prime in South Africa with unlimited free delivery, savings, and entertainment benefits
For the first time ever, Amazon Prime members in South Africa will be able to shop Prime Day. [...]
How AI is Moving CPG Monetization to the Point of Decision
For decades, promotions have been set in advance. Brands plan offers, retailers load them, and shoppers either see them or don’t. The structure leaves [...]
AI in Retail: How it’s Being Used, Where Trust is Falling Short, and What Retailers Can Do About It
Artificial intelligence is changing how customers shop, with AI-driven e-commerce sales estimated to be over $144 billion by 2029. Now, retailers are [...]
Amazon Announces 2026 Prime Day Dates
Amazon.com announced Monday that its annual Prime Day event will return June 23–26, bringing millions of exclusive deals to Prime members across more [...]
How Retailers Can Keep Cross-Border E-Commerce Moving in an Era of Permanent Trade Disruptions
International retailers have spent the past year navigating a trade environment defined by constant change. Tariffs shifted with little warning. Custo [...]