Author: Cyrus Pari
I am a marketing professional
At Home Files for Bankruptcy Amid Tariff Challenges
At Home, a popular home goods retailer with 260 stores across 40 U.S. states, has filed for bankruptcy, citing the backdrop of tariff increases and a [...]
The Tariff Tightrope: 4 Strategies for E‑Commerce Success
The global trade landscape feels less like a calm sea and more like a storm‑tossed tightrope. With tariff tables that sometimes update hourly, even th [...]
3 Data Shifts Helping Retailers Move Faster in 2025
Retailers today face an unprecedented pace of change. Shifting customer expectations, supply chain instability, and tariff uncertainty are challenging [...]
Intelligent Commerce: The Great Leapfrog Opportunity for B2B
In just a few short years, generative artificial intelligence has done something most digital transformations couldn’t: re-patterned our behavior at a [...]
Email Still Fuels Emotional Ties
In a digital age brimming with communication channels, email remains a cornerstone for building brand devotion. In fact, 87 percent of brands consider [...]
How AI Is Empowering the Positionless Marketer to Do More, Faster
Join our expert panel to explore how leading retailers, including Sephora, are using AI to personalize customer experiences, optimize promotions, and [...]
8 ways Amazon makes shopping Prime Day deals easier than ever
Explore shopping tips that will help you score the best Prime Day deals this July. [...]
What are Amazon Lightning Deals and how to find them
Here's how to get limited-time promotions. [...]
8 ways Amazon makes shopping Prime Day deals easier than ever
Explore shopping tips that will help you score the best Prime Day deals this July. [...]
Walmart, Starbucks Roll Out AI Assistants
Walmart announced last week it has launched a new artificial intelligence assistant called “Sparky” that will summarize product reviews, offer recomme [...]