Author: Cyrus Pari
I am a marketing professional
Harry’s Parent Company, Mammoth Brands, Acquires Coterie
The parent company managing brands such as Harry’s, Flamingo, Lume, and Mando announced that it has acquired Coterie, the rapidly growing premium dire [...]
What 2025 Taught Us About Customer-Centric Marketing (and the One Move DTC Brands Must Make to Win in 2026)
In 2025, personalization remained the key marketing trend. However, it evolved far beyond simple “Dear [First Name]” emails. With artificial intellige [...]
AWS Outage Posed Significant Challenge for the Retail Industry
While its systems are back online, yesterday’s massive Amazon Web Services (AWS) cloud services outage brought down thousands of high-profile apps, we [...]
Say No to Black Box Integrations! A Modern Problem That AI Can Make Worse
Black box code can be a real problem in integrations. They solve a problem quickly; what can be easier than installing a Shopify or BigCommerce app or [...]
Generational Differences Mean Retailers Must Adapt Their Approach This Holiday Season
In the same way that retailers wouldn’t only stock size 8.5 sneakers — even though that’s the average adult American woman’s shoe size — they can’t ta [...]
Say No to Black Box Integrations! A Modern Problem That AI Can Make Worse
Black box code can be a real problem in integrations. They solve a problem quickly; what can be easier than installing a Shopify or BigCommerce app or [...]
Retail Media 2.0: From Silos to Scale
The value of retailer first-party data has been undeniable since the launch of Tesco Clubcard with dunnhumby in 1995. That breakthrough proved purchas [...]
Why the Digital Experience is Make-or-Break for Growth in E-Commerce
Today, every customer interaction online is a make-or-break moment: a smooth, intuitive digital journey builds loyalty and revenue, while a frustratin [...]
How to use Buy with Prime to get fast, free delivery beyond Amazon
Check out Buy with Prime when shopping on participating brands’ websites to use the Prime shopping benefits you know and love. [...]
Toys R Us Ramps Up Store Openings for the Holidays
Toys R Us has massive expansion plans for this holiday season. 100 days before Christmas, the toy retailer announced that it would be experiencing “it [...]