Author: Cyrus Pari
I am a marketing professional
Carter’s to Close 150 Stores, Cut Jobs as Tariffs Weigh on Profits
Weighed down by costs associated with trade tariffs, Carter’s saw its third quarter profits cut by more than half even as sales remained unchanged. Ca [...]
How AI is Paving the Way for the Future of Customer Engagement
Customer engagement has never been more important, and businesses that fail to innovate will quickly fall behind. With digital interactions shaping ne [...]
Beyond the (Price) Tag: How Marketers Can Boost Consumers’ Love for Luxury This Golden Quarter
The luxury market, which determines what consumers consider the pinnacle of desirability, is entering a surprising period of vulnerability. After five [...]
The Calm Before the Clickstorm: Why October is Retail’s New Black Friday
October used to be the quiet before the chaos, the month where retailers finalized promotions, smoothed supply chains, and crossed fingers. Not anymor [...]
When is Black Friday 2025? Here’s everything you need to know
Black Friday is just around the corner—and we’re here to answer all your questions. [...]
Amazon’s new AI-powered shopping feature ‘Help Me Decide’ makes it easy to quickly pick the right product
Help Me Decide expands Amazon’s suite of AI shopping tools, pairing you with the right product with the tap of a button. [...]
Why Mobile App Security is Now a Retail Imperative, Not a Checklist
In today’s retail landscape, shoppers browse, buy and interact through mobile apps at every stage of the omnichannel customer journey. For many brands [...]
How Merchants Can Prepare for the New Era of Product Discovery
In a world where customers are no longer knocking on your (online) door because they already know your name, how you’re discovered is everything. For [...]
CRM Messaging Strategies to Turn Holiday Chaos Into Conversation
The holiday season is the noisiest time of the year for marketers, and consumers are flooded with emails, texts, push notifications, and in-app messag [...]
PwC’s Kelly Pedersen Shares Insights on Holiday 2025 and the Rise of AI in Retail
Kelly Pedersen, a partner in PwC’s Global Retail Division, discusses findings from the consulting firm’s 2025 Holiday Outlook report. With 80 percent [...]