Author: Cyrus Pari
I am a marketing professional
How Technology is Revolutionizing Lowe’s Supply Chain
Janice Burk, vice president of supply chain technology at Lowe’s, discusses how evolving customer expectations have led the company to develop proprie [...]
From Noise to Loyalty: Building a Winning Holiday SMS Strategy
‘Tis the season for promotional overload. The reality is consumers will be hit harder than ever by marketing messages this holiday season. Competition [...]
Retailers Left Scrambling as Penny Production Ends
Now that the United States no longer makes pennies, there’s a scramble among gas stations, fast-food chains and big-box stores to adjust prices and ro [...]
How Adaptive Search Transforms E-Commerce and Personalizes Shopping Experiences
Search functionality has always been central to digital commerce. For years, it functioned like a rigid index, where shoppers typed in keywords and ho [...]
Holiday 2025: Win Shoppers With Deals, AI, and Seamless Experiences
With inflation and rising prices looming, U.S. consumers are gearing up for the 2025 holiday season with a sharp focus on value and convenience. A rec [...]
How Retailers Can Turn First-Party Data Into Holiday Growth
Retailers everywhere are trying to prepare for a host of unknowns this holiday season, not least of which is how tariffs may impact consumer spending. [...]
When is Cyber Monday 2025 sale? Here’s what you need to know
With Cyber Monday coming up soon, we're here to answer all your questions. [...]
Gymshark Signs Wholesale Deal With Dick’s Sporting Goods
UK-based Gymshark has signed a deal with Dick’s Sporting Goods to bring its athletic apparel to the sporting goods chain, starting with 12 locations. [...]
To Get Incremental Spend in Q4, RMNs Need to Automate
Amazon.com is the undisputed ruler of retail media, taking up 40 percent of total ad spend in the category with an 18 percent year-over-year growth in [...]
6 Marketing Traps That Could Cost You Big This Holiday Season
While the holiday season has been dubbed “the most wonderful time of the year,” the fourth quarter also represents an intense, make-it-or-break-it per [...]