Author: Cyrus Pari
I am a marketing professional
From Influence to Intelligence: The Rise of AI-Driven Creator Commerce
As retail navigates macroeconomic headwinds, platform disruption, and increasingly cautious consumer spending, a new dynamic is emerging: creators are [...]
How Retailers Can Win the Wellness-Oriented Customer
Stress reduction, sleep improvement, immune support, and holistic self-care: Today’s consumers view wellness as an investment in themselves. And they [...]
Protect the Runway: Insurance Coverage for Fashion Infringement Risks
From off-the-runway couture to collectible handbags and watches, the global demand for high-end fashion goods remains strong. The steady demand for th [...]
Beyond the Store: Why Path-to-Purchase Out-of-Home is Essential to Retail Media
As retail media continues its meteoric rise, brands are pouring billions into digital-first strategies with some of the world’s largest retailers. Yet [...]
5 Amazon AI tools that can help you save time and money this Prime Day
Prime Day 2025 is coming July 8-11—and these AI shopping tools can help you make the most of the big shopping event. [...]
Amazon Announces 4-Day Prime Day Event Starting July 8
Amazon.com is extending its Prime Day discount bonanza, announcing that the annual sale will run four days this year, reports CNBC. The 96-hour event [...]
The history of Prime Day: A look back at Amazon’s biggest deal event of the summer
Since 2015, Prime Day has given Prime members exclusive access to deals on top brands and small businesses. Learn more about the history of this stori [...]
How to create and share Amazon Wish Lists for Prime Day
Amazon Wish Lists are an easy way to simplify things. Here’s everything you need to know about making one. [...]
From Tariffs to Talent: How Manufacturers and Retailers Can Cut Costs With AI
Manufacturers and retailers are feeling the strain. Tariffs, supply chain disruptions, and rising operating costs are all cutting into margins. While [...]
Keep More of Your Hard-Earned Revenue: Smarter Strategies for Passionate Retailers
Retail heroes love the hustle of the job. Whether it’s running a cozy boutique, a bustling farm stand, or a specialty shop close to the heart, retaile [...]