Author: Cyrus Pari
I am a marketing professional
Cloud Solutions Boost Cybersecurity Measures for Retailers
As cyber threats continue to rise, more retailers are taking action to strengthen their cybersecurity. Investing in new cybersecurity mechanisms isn’t [...]
De Minimis: From Benefit to Loophole
The word loophole often conjures a slightly negative image of closed-door lobbying efforts and provisions slipped into law a few years ago to favor a [...]
The Post-Election Climate: How Brands Can Make it Out Unscathed
In 2023, beer giant Bud Light partnered with transgender influencer Dylan Mulvaney for a social media campaign. It didn’t go well. The backlash was im [...]
Party City IP and Wholesale Operations Acquired for $20M
Bankrupt specialty retailer Party City has found a buyer, reports NJBiz.com. During a Feb. 6 auction, party goods supplier New Amscan PC LLC emerged a [...]
Helping customers discover even more selection on Amazon
We’re experimenting with helping customers find products from other brands’ sites when they search in the Amazon Shopping app. [...]
Marketplace Frustration? Here Are 3 Ways to Bring Customers Back
Ever since Amazon.com debuted the “apparel” tab featuring items from a grand total of 35 sellers, marketplaces have been hailed as an invaluable way f [...]
What Consumer Insights Can Tell Us About Grocery ‘Hopping’
Grocery shopping is having a full-circle moment. In the industry’s earliest days, consumers would spend hours visiting the local butcher, baker, green [...]
How to Boost Customer Acquisition With Direct Mail
As we leap into 2025, the name of the game for marketers is customer acquisition strategies that truly stick. And while digital tactics have their mom [...]
Which Brands Won This Year’s Super Bowl?
Another Super Bowl is in the books, and it’s no surprise that about one in five viewers tuned in primarily for the latest high-profile, celebrity-driv [...]
How Retail Media Networks Are Maturing in 2025
The explosive growth of retail media networks continues unabated, with over 200 networks now operating globally as retailers of all sizes stake their [...]