Author: Cyrus Pari
I am a marketing professional
Consumers Are Facing Activism Fatigue: How Retailers Can Adapt
Just a few years ago, 73 percent of U.S. consumers believed brands should put a stake in the ground to represent their values. The rise of movements l [...]
Forever 21 Files for Bankruptcy for Second Time in 6 Years
Forever 21’s U.S. operating company on Sunday filed for bankruptcy for the second time in six years and said it would wind down its domestic operation [...]
How Retailers Can Overcome the $1.7 Trillion Inventory Distortion Problem
Inventory distortion is a critical problem for retailers and, if left unaddressed, it will only worsen. The term refers to the total business costs re [...]
Why Viral Success Isn’t Enough on TikTok: What Should Retail Executives Keep in Mind?
TikTok has completely changed the way brands sell. A single video, maybe an influencer raving about a beauty product or a live shopping stream that se [...]
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Before Leveraging AI Tools, Data Ecosystems Must Be AI-Ready
Retailers are eager to leverage artificial intelligence (AI) tools to take advantage of unstructured datasets. Unlocking the untapped potential of bot [...]
What Consumers Want: Trends in Returns and How Retailers Can Adapt
Retailers have long tried to discourage returns by making the process inconvenient, hoping to avoid the financial burden of return logistics. That app [...]
Amazon’s Big Spring Sale is coming March 25-31—here’s everything you need to know to shop great deals
Discover amazing discounts on end-of-season winter items and everything you need for a complete spring refresh during this seven-day shopping event. [...]
El evento Grandes Rebajas de Primavera de Amazon se llevará a cabo del 25 al 31 de marzo—aquí tienes todo lo que necesitas saber para aprovechar las ofertas
Descubre descuentos increíbles en artículos de fin de temporada y todo lo que necesitas para la primavera durante este evento de compras de siete días [...]
Amazon launches Amazon.ie in Ireland
Customers in Ireland can enjoy a wide selection of over 200 million products, fast deliveries, and a new Prime membership option for just €6.99 a mont [...]