Author: Cyrus Pari
I am a marketing professional
Amazon’s Holiday Kids Gift Book has every thing for every adventure
The full-color book features a curated wonderland of stories and games, with exclusive and top-rated toys perfect for physical and digital playtime. [...]
The Impact of Tariff Volatility on Holiday Supply Chains
Retailers and manufacturers are facing one of the most uncertain holiday shopping periods in recent memory. Tariff uncertainty, shifting global trade [...]
From Stockroom to Strategy: Why Inventory Management is Now a Board-Level Decision
Inventory management has decisively moved out of the back-office and into the boardroom. In 2025, CEOs and CFOs routinely cite inventory strategy as a [...]
Amazon to Cut About 14,000 Corporate Jobs in AI Push
Amazon.com announced on Tuesday it will reduce its global corporate workforce by about 14,000 people, with more cuts expected next year, in a major sh [...]
The Attribution Illusion: Why Old Metrics Are Failing Retail Brands
For decades, marketers have operated under a kind of mass delusion: we’ve clung to vanity metrics — e.g., impressions, clicks, and platform-reported c [...]
Why Cybersecurity Month is the Right Time to Re-Evaluate Your Payment Data Compliance
October is National Cybersecurity Awareness Month, and it’s the ideal time for retailers to revisit their data security practices. Among shifting comp [...]
Real-Time Data is Reshaping Retail Property
For years, retail property decisions were guided by instinct, historical performance and broad market reports. That model is rapidly fading. Today, re [...]
De Minimis is Dead: How Retailers Survive Peak Season
Your retail strategy in 2025 is already out-of-date and out-of-touch with current realities. Think tariffs were painful for everyone before? Try absor [...]
The Heart of Wayfair’s In-Store Experience
In episode 493 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Liza Lefkowski, vice president and chief merchant of stores at Wayfair, a [...]
Why Culture is Core to NFM’s Tech Road Map
Robyn Messerly, chief information technology officer at Nebraska Furniture Mart (NFM), offers an insightful perspective on the impact of technology an [...]