Author: Cyrus Pari
I am a marketing professional
Making Retail Media More Personalized and Efficient With AI
Retail media is an incredibly powerful tool for influencing purchasing behavior at or near the point of sale (POS), which is why it’s such a valuable [...]
Skechers Being Sued by Competitor for Trademark Infringement
Founded in 1992, Skechers has grown to become the third-largest footwear company in the world, with around 5,300 stores nationwide and a diverse lineu [...]
Deck the Halls and Hedge Your Bets: Retail Resilience to Win in 2025
If retailers had a crystal ball, looking at 2025 would still fog it up even this late into the year. Between economic seesaws, looming tariff whispers [...]
When it Comes to AI, Retailers Need to Mind the Data Gap
Picture two shoppers: one is browsing a massive online marketplace like Amazon.com or Walmart, the other is on a smaller retailer’s website looking fo [...]
Amazon sets the record straight: ‘The Wall Street Journal’s’ flawed pricing analysis
On July 20, The Wall Street Journal (WSJ) published an article claiming Amazon has raised prices on everyday essentials since the introduction of high [...]
A Supplier Has to Really Deliver: 3 Tips for Retailers on Choosing the Right Partner
In the past, a reliable supplier delivered a quality product, at a good price, and on time. Today, these are just the basics. With competition for con [...]
The Silent Revenue Leak Retailers Can No Longer Ignore
In the race to improve margins and elevate the customer experience, retailers are optimizing every corner of their operations. However, there’s one of [...]
Retail Isn’t What it Used to Be, And That’s a Good Thing
Remember when “let me check in the back” was the best shot at finding what you came for? That version of retail, where stores were showrooms and the b [...]
What Brand Teams Can Learn From Retail’s In-House Agency Revolution: Why This Shift Matters More Than Ever
The retail industry has handed every brand team a masterclass in transformation. From Support Function to Strategic Powerhouse Remember when brand tea [...]
Surplus to Success: How Retailers Can Cut E-Waste and Boost Revenue
Overstock costs retailers a staggering $562 billion every year, according to IHL Group. But in the world of tech retail, those shelves of unsold devic [...]