Author: Cyrus Pari
I am a marketing professional
From Advantage to Imperative: How Fulfillment Became the Core of Omnichannel Growth
Amid persistent supply chain disruptions, tariff uncertainty, and evolving customer expectations, omnichannel fulfillment has evolved from a competiti [...]
Todo lo que necesitas saber sobre Amazon Haul—una amplia selección de productos de $20 o menos, con la mayoría en menos de $10
La versión beta para EE.UU. se lanza hoy en la aplicación Amazon Shopping, con productos de moda, hogar, estilo de vida, electrónica y otros, todos el [...]
How Leading Australian Retailers Are Elevating Gifting and Driving Revenue
As digital commerce continues to reshape consumer expectations, one channel is quietly driving major gains for retailers: digital gift cards. Accordin [...]
How Retailers Can Mitigate Return Policy Abuse
It’s no surprise that, due to the recent tumultuous economic backdrop, consumers are shifting their shopping habits to find the best deals, choose bra [...]
How Customer Service Scripts Can Unintentionally Put Your Brand in Legal Trouble
Most retail leaders don’t expect their customer service scripts to carry legal consequences. After all, they’re meant to be helpful, friendly and on-b [...]
Winning Carts and Minds: Unlocking the Power of In-Store Retail Media for Grocers and CPG Brands
Retail media has rapidly become one of the hottest topics in marketing today. But seriously, it’s for good reason. It’s providing a fresh opportunity [...]
Amazon to Bring Faster Prime Delivery to 4,000 Rural Areas
Making good on its promise to spend $4 billion by the end of 2026 to triple the size of its rural delivery network, Amazon.com announced Tuesday it wo [...]
Turning One-Time Buyers Into Loyal Customers: Maximizing Prime Day’s True Potential
In a boon for deal-seekers across the country, e-commerce giant Amazon.com recently confirmed that its popular Prime Day sales event will return in Ju [...]
Walmart, Target Announce Sales Events to Compete With Prime Day
A few days after Amazon.com announced it was having a four-day Prime Day sale in July, major retailers, including Target and Walmart, revealed weeklon [...]
4 things that make Prime Day 2025 different
Amazon‘s Prime Day 2025 event will return this July—and it’ll be unlike any other shopping event. [...]