Author: Cyrus Pari
I am a marketing professional
Protect Your Margins From the Fraudster Next Door
Not all fraud looks like fraud — and that’s what makes it so hard to catch. It doesn’t come with red flags or fake credit cards. It comes from real ad [...]
Starbucks CEO Says Turnaround Effort is ‘Ahead of Schedule’
Ten months after taking the helm as CEO and chairman of Starbucks and declaring that a massive reset was on the horizon, Brian Niccol told investors d [...]
Key Takeaways for Retail CTOs and the C-Suite in the Age of AI
Retailers today face a perfect storm: economic uncertainty, evolving tariffs, and fast-shifting customer expectations. In response, artificial intelli [...]
The Rise of AI Shopping Agents: Differentiate or Die
When e-commerce first emerged, it was a huge disruption for traditional retail. Today, agentic artificial intelligence stands to disrupt how people sh [...]
Stopping Rising Retail Crime Requires a Layered Approach to Security
A recent survey from the National Retail Federation revealed that 50 percent of retailers are more concerned with retail crime than they were just one [...]
B2B Commerce Workflows Are Broken: Here’s What We Can Do About It
Let’s be honest: most B2B commerce workflows weren’t designed. They just … happened. They grew layer by layer, like geological strata, each new approv [...]
Walmart Announces Partnership With Major League Soccer
Walmart and Major League Soccer (MLS) are teaming up in a multiyear partnership that will see the retailer establish a bigger foothold in the sport an [...]
Independent and Regional Retailers Must Bridge the AI Gap to Elevate CX
Artificial intelligence (AI) is radically changing our daily lives, from the way we work to how we entertain ourselves, travel from point A to point B [...]
Traditional Retail is at Risk. In-Store Advertising Could Be its Comeback Strategy
The retail industry is undergoing a massive shift, and the ripple effects are putting traditional brick-and-mortar retailers on high alert. In 2024 al [...]
From Boom to Balance: How Economic Pressures Are Reshaping Retail’s Creator Strategy
Over the past decade, brands have tapped creators to reach new audiences without spending too much upfront. When social media was buzzing with activit [...]