Author: Cyrus Pari
I am a marketing professional
Tariffs Are Disrupting Retail Supply Chains. Interconnected Product Data Can Help Stabilize Them
New U.S. tariffs have prompted brands and retailers to reassess their sourcing and supply chain strategies. While these measures haven’t triggered a b [...]
Rite Aid Files for Bankruptcy — Again
Rite Aid on Monday announced it’s filing for bankruptcy for a second time, barely just seven months after the retailer exited Chapter 11 and emerged a [...]
Retail in Transition: Nikki Baird on Consumer Sentiment, Unified CX, and the Evolving Role of Stores
In this exclusive interview, Total Retail speaks with Nikki Baird, vice president of strategy and product at Aptos, to explore the evolving retail lan [...]
Emotional Economics: The Credit Mindsets Shaping Retail in 2025
When the cost of living rises faster than paychecks, spending doesn’t stop — it shifts. As inflation and economic uncertainty continue in 2025, consum [...]
2025 Best Digital Gift Card Programs
For the eighth consecutive year, NAPCO Research and Blackhawk Network (BHN) have partnered to produce a market-leading report on the gift card industr [...]
How Retail Media is Driving the Next Wave of Digital Innovation
Not long ago, retail media networks (RMNs) were considered niche players in the digital advertising space, with endemic brands making up the majority [...]
Tackling the Trillion-Dollar Phantom: How Retailers Can Address the Cost of Phantom Inventory
Phantom inventory is the hidden problem haunting retailers, creating costly disconnects between what their systems say is in stock and what’s actually [...]
What Online Retailers Should Have in Place Before Seeking a Second Loan
In the article What Online Retailers Need to Know Before Seeking a Loan, I detailed what e-commerce merchants need to have achieved or understood befo [...]
How AI Is Turning E-Commerce Loyalty Programs Into Dynamic Customer Ecosystems
Shoppers today expect brands to know them, engage them, and offer value beyond transactions. Loyalty programs that once thrived on simple rewards are [...]
How Predictive AI is Powering Smarter, More Personalized Loyalty Programs
Loyalty programs have long been a cornerstone of customer retention strategies. However, many still fall short of delivering the personalized experien [...]