Author: Cyrus Pari
I am a marketing professional
Fashion Giant Chanel Hit in Wave of Salesforce Data Theft Attacks
French fashion giant Chanel is the latest company to suffer a data breach in an ongoing wave of Salesforce data theft attacks. Chanel says the breach [...]
How to Win Customer Loyalty in Unprecedented Times
CPG brands are losing loyalty at a time when they need it most. In a new era marked by slow economic growth and rising prices, a recent survey of 400 [...]
Schedule A Cases Can Be a Procedural Weapon Against Online Counterfeiters
Many businesses are turning to Schedule A cases to try to stop online counterfeiters, who can be difficult to identify on third-party online marketpla [...]
Retail’s Agentic AI Advantage: 5 Ways to Turn Complexity Into a Competitive Edge
I grew up in a small town in rural Canada, where my parents ran a retail store. We knew nearly every customer — what they bought, how often they came [...]
More Than a Coupon: The True Value of Retail Personalization
Consumer price sensitivity continues as we dive into Q3, with inflation having accelerated in June. This means shoppers are wary of spending, with dol [...]
Best Buy and Ikea to Partner for ‘Shop-in-Shop’ Format
Best Buy announced late last week that it will test mini-showrooms in some of its stores featuring Ikea products to show off kitchen design elements f [...]
Chairish’s CEO on Bringing Style, Speed, Sustainability and Tariff Relief to Shoppers
In episode 487, Editor-in-Chief Joe Keenan interviews Gregg Brockway, co-founder and CEO of Chairish, the design lover’s curated marketplace for the b [...]
The Global Retail Threat: Why Low-Risk Data is the New High-Value Target
For decades, cybersecurity strategies in retail have focused on protecting data that’s visibly sensitive. Credit card numbers, personal identifiers, a [...]
How Multimodal Containers Are Powering the Future of Retail IT
Retail IT is at a crossroads. As the industry becomes more data-driven, retailers must support a growing number of critical applications, including po [...]
Protect Your Margins From the Fraudster Next Door
Not all fraud looks like fraud — and that’s what makes it so hard to catch. It doesn’t come with red flags or fake credit cards. It comes from real ad [...]