Author: Cyrus Pari
I am a marketing professional
Data Engineering is (Finally) Rewriting the Grocery Playbook
Surviving on an average net profit of just 1.6 percent, grocers haven’t typically had much room to experiment with new ways of doing business. At the [...]
Why 2026 Will Reshape Commerce: The Data Shift Retailers Can’t Ignore
There’s a major shift happening in commerce, and it’s hiding in plain sight. You can see it in how people are starting their buying journeys and in ho [...]
AI and Gen Z: How Technology is Reviving the In-Store Experience
For years, headlines foretold the demise of brick-and-mortar retail. As e-commerce boomed and digital convenience reshaped consumer behavior, many pre [...]
The AI Fluency Gap: Why Retail’s Next Competitive Advantage Lies Beyond Generative AI
The retail industry has never been more fluent in artificial intelligence, and yet, never more limited by it. Most retail leaders can articulate the p [...]
Adobe: US Online Holiday Spending Hits Record-Breaking $258B
U.S. consumers spent nearly $258 billion online during the holiday season lasting from Nov. 1 to Dec. 31, according to new data from Adobe. The compan [...]
Agentic Collaboration: Why 2026 Will Redefine Publisher Operations
For retailers and publishers alike, the holiday season often exposes what’s working and what’s not in digital advertising operations, often setting th [...]
5 ways Amazon’s newest Dash Cart can save you time and money
The newest Dash Cart, which will be available in dozens of Whole Foods Market locations by the end of 2026, incorporates new features specifically req [...]
Demystifying Retail Measurement: A Refocus on Customer Metrics and Business Outcomes
Retail media networks (RMNs) have become as mainstream as existing content and advertising channels. The problem is that RMNs are still measured accor [...]
Why Product Lifecycle Visibility is Becoming Retail’s Most Important Sustainability Tool
Sustainability has moved from a niche consideration to a mainstream buying factor, and the data makes that clear. Data shows that 61 percent of consum [...]
Beyond the Tariff Hike: Reclaiming Retail Profitability With AI-Driven Pricing and Assortment Optimization
Retailers today are battling a relentless gauntlet of unpredictability: geopolitical instability, supply chain shocks, and persistent inflation. For l [...]