Author: Cyrus Pari

I am a marketing professional

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Compliance Countdown: VAMP and MMP Bring the Heat to Merchant Risk

The payments industry is entering a period of heightened accountability, driven by escalating fraud threats and tightening card network standards. As [...]

67 of Amazon’s best Black Friday Week deals to shop now

Amazon has officially kicked off Black Friday Week! Here are some of the top deals from popular brands like Bose, Nike, LEGO, Dyson, and Lancôme that [...]

Kroger to Close 3 Automated Delivery Fulfillment Sites, Losing $2.6B

Kroger said Tuesday it is closing three automated fulfillment centers in an attempt to improve its e-commerce profitability, according to a company pr [...]

In-Store Experience Will Separate the Winners and Losers This Holiday Season

This holiday shopping season is shaping up to be the most unpredictable in years. The macro-economic data has been sending mixed signals for months, w [...]

Consumer Vibe Check on Early Holiday Shopping Changes Brands’ Priorities

It’s official — the holiday shopping season is already here. This year, consumers are getting ahead of the traditional timelines to not only beat the [...]

5 Accessibility Insights Every Retailer Should Know Before the Holiday Rush

As retailers prepare for the holiday rush, all focus is on speed, convenience and conversion. However, there’s another metric that deserves attention [...]

YouTube Holiday Trends: Content, Context, and Behavior

With over 2.7 billion monthly users, YouTube is now the No. 1 most-visited mobile app and the No. 2 most-visited mobile video app (right after TikTok) [...]

When Holiday Ads Start Giving Back

Every holiday season our screens fill with commercials promising joy. But lately, they’re also offering something deeper: the chance to give back. As [...]

Foot Locker Backs Out of HQ Move to Florida

Foot Locker’s future headquarters in St. Petersburg, Florida is no more, reports Footwear News (FN). In a memo from St. Petersburg city development ad [...]

How to Thrive in Turbulent Times: The Retail Small-Business Playbook for Managing Tariff Shocks

In today’s economic environment, the only certainty is uncertainty. That’s doubly true for small businesses, which are often the first to feel the imp [...]
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