Author: Cyrus Pari
I am a marketing professional
Key Takeaways From the 2025 Best Digital Gift Card Programs Report
In this episode of Retail Right Now, Total Retail’s Joe Keenan and Marie Albiges discuss the recently released 2025 Best Digital Gift Card Programs re [...]
Nike Restructures, Names New Brand President
Nike announced a series of leadership changes and restructuring on Monday, including the retirement of its current president of consumer, product and [...]
Is Agentic AI Actually Helpful for E-Commerce or Just More Hype?
Another Shoptalk has come and gone. As usual, we saw one topic garnering more attention than almost every other one combined. For 2025, that topic was [...]
How DTC Brands Can Diversify Ad Spend Beyond Social
For years, direct-to-consumer (DTC) brands have followed a familiar playbook: pour money into search and social, optimize for conversions, and scale w [...]
Context-Aware Experiences: The Newest Stage in the Evolution of Customer-Facing Personalization
Leading retailers are interested in personalization efforts that drive the “right” customer behaviors. In marketing, the right messages, delivered at [...]
The AI Advantage: 3 Ways AI is Reshaping Checkout Experiences for SMBs
Checkout is no longer just the final step in a transaction — it’s where customers decide if they’ll return. And increasingly, it’s where artificial in [...]
Skechers to Be Taken Private in $9.42B Deal
Skechers has agreed to be taken private by 3G Capital for $9.42 billion in the footwear industry’s biggest buyout to date, reports Reuters. The popula [...]
AI in Retail Support: A Consumer Confidence Story
Just when retailers thought they knew what consumers wanted in their interactions with customer service, artificial intelligence (AI) has moved the go [...]
Top 5 AI-Powered Pricing Strategies to Navigate Tariff Uncertainty
Retailers are feeling the pressure as trade tariffs shake up pricing strategies, inventory management, and supply chain stability. With shifting trade [...]
Trump’s Tariffs: What Supply Chain and Procurement Professionals Need to Know
Recent changes in U.S. trade policy, including the imposition of new tariffs and the suspension of the de minimis exemption, have significant implicat [...]