Author: Cyrus Pari
I am a marketing professional
Slow Tempo Promos: ‘Prime’ Lessons for Holiday Shopping 2025
More days for consumers to save on purchases means more sales to gain for retailers. As large retailers ramp up their sales events, including for 2025 [...]
What’s the ROI of Getting Shoppers Into the Holiday Spirit? 3 Ways to Influence it
Year after year, data from retailers shows that their investments in holiday displays and in-store visuals pay off in the form of increased foot traff [...]
Holiday 2025: A Shift in Consumer Trust That Retailers Can’t Ignore
New consumer data reveals a change in consumer trust that should capture the attention of every fulfillment and operations leader heading into another [...]
Turning Recall Chaos Into Clarity: How AI Agents Are Reinventing Product Recalls
Every brand dreads the same call. A product defect appears, and within hours the situation starts to spiral. Contact centers fill with calls. Warehous [...]
How Smart Brands Are Winning Black Friday Before it Begins
The holiday shopping season has evolved dramatically over the past decade. What once revolved around a single weekend of deals after Thanksgiving has [...]
Kohl’s Elevates Interim CEO to Permanent Role
Kohl’s announced Monday that Michael Bender, who has served as its interim CEO since May, will become its permanent chief executive as the department [...]
How Lowe’s is Reimagining the Digital Customer Journey
In episode 495 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Joe Cano, senior vice president of digital commerce at Lowe’s, a FORTUNE® [...]
How Flexible Payments Can Help Retailers Boost Customer Loyalty This Holiday Season and Beyond
This holiday shopping season is projected to record the slowest sales growth since the pandemic, as 84 percent of U.S. consumers plan to cut back on s [...]
5 Holiday Social Strategies to Guide Marketers and Creators
Holiday marketing is no longer just a three-day shopping sprint, but a three-month marathon requiring strategic planning, consistency and community st [...]
For SMBs, This Holiday Season is Defined by Discipline, Not Discounts
The holiday season has always been a high-stakes moment for small business retailers, even a make-or-break moment for their annual bottom line. Howeve [...]