Author: Cyrus Pari
I am a marketing professional
Demystifying Retail Communications: Tips for Reaching Your Customer
Retail isn’t dying, it’s evolving. The challenge today isn’t just about getting people in the door; it’s about earning their attention in a world full [...]
How Creator-Led Commerce is Reshaping the Holiday Season … and Why TikTok Shop is Leading the Shift
TikTok Shop has moved from an experimental feature to one of the most influential retail channels in the U.S. As brands build their holiday strategies [...]
How Retail Security Teams Can Thwart Cybercriminals This Holiday Season
‘Tis the season for online shopping to skyrocket, and that means ’tis also the season for cybercrime to soar. Now is the time for retail security team [...]
Making or Breaking Holiday Shopping
As retailers try to make the best of another holiday season, consumers are clear on what drives their buying behavior, including what makes them walk [...]
Black Friday Shines Online, Stabilizes Offline
Consumers spent a record $11.8 billion online on Black Friday, up 9.1 percent year-over-year (YoY) and above Adobe’s initial forecast ($11.7 billion, [...]
50+ of Amazon’s best Cyber Monday deals to shop now
Amazon’s Cyber Monday deal event has started! Here are some of the top deals from popular brands like Nike, Dyson, Beats, Shark, and LEGO you can shop [...]
Black Friday Forecast to Be Biggest E-Commerce Day of the Year
Salesforce’s latest holiday findings, based on the global shopping data from more than 1.5 billion consumers across Agentforce Commerce, Marketing and [...]
Consumers Spend Record $6.4B Online on Thanksgiving
Consumers spent a record $6.4 billion online on Thanksgiving, up 5.3 percent year-over-year (YoY) as shoppers took advantage of Cyber Week deals that [...]
9 tips for shopping on Amazon this Black Friday and Cyber Monday
From using AI-powered shopping tools, to supporting small businesses, find out how to get more out of your Amazon shopping experience. [...]
Dick’s Sporting Goods to Shutter Some Foot Locker Stores
Dick’s Sporting Goods is planning to close a number of Foot Locker stores now that its acquisition of the sneaker company is complete, the company sai [...]