Author: Cyrus Pari
I am a marketing professional
The Human Advantage in an AI-Driven World: Why Critical Thinking is the Ultimate Retail Logistics Asset
Artificial intelligence (AI) is no longer a theoretical line item in retail supply chain and fulfillment discussions. It’s real, it’s advancing rapidl [...]
How Retailers Can Protect Voice Channel From AI Impersonation Scams
Scam robocalls continue to generate the largest volume of consumer complaints received by the Federal Communications Commission (FCC). Recent data sho [...]
Amazon Reaches Reduced Deliveries Deal With U.S. Postal Service
Amazon.com said Monday it has reached a new agreement with the United States Postal Service (USPS) on package deliveries, reports Yahoo Finance. Sou [...]
Reddit’s Growing Influence in Retail: Bridging the Discovery to Purchase Gap
At Shoptalk in Las Vegas last month, Total Retail Editor-in-Chief Joe Keenan spoke with Anna Haffner, senior director, large customer sales, retail at [...]
Retail Media Has Reached its Accountability Moment
After years of rapid growth, new networks launching monthly, and brands eagerly shifting budgets closer to the point of sale, the conversation around [...]
Proximity is Retail’s Next Growth Lever
Retailers have spent the past several years optimizing for efficiency. Lower acquisition costs, clearer attribution, tighter dashboards. Digital chann [...]
Why ‘Keep It’ Returns Should Be Illegal
Returns fraud is accelerating, and “keep it” policies are making it worse. Frankly, they should be illegal. On paper, telling a customer to keep a low [...]
Unified Commerce Powers Future Retail Success
How retailers can provide a best-in-class customer experience via a unified commerce model -- and what that means for the bottom line [...]
Unified Commerce Powers Future Retail Success
How retailers can provide a best-in-class customer experience via a unified commerce model -- and what that means for the bottom line [...]
Wayfair’s CMO Talks AI Strategy and Store Expansion
At Shoptalk in Las Vegas last month, Total Retail Editor-in-Chief Joe Keenan spoke with Paul Toms, chief marketing officer at Wayfair, one of the worl [...]