Author: Cyrus Pari
I am a marketing professional
In an Era of Accountability, Third-Party Measurement is Retail Media Networks’ Biggest Asset, Not Enemy
Heading into 2026, budgets/resources are the top challenge for marketers, according to InMarket’s Predictions Report. As retail media networks (RMNs) [...]
Does Sourcing Diversification Matter in the Age of Tariffs?
For years, fashion retailers have relied on global sourcing models built for speed, efficiency and cost control. However, today’s operating reality lo [...]
Retail’s Hidden AI Blind Spot
Over the past year, artificial intelligence’s role in the shopping journey has moved past the experimentation phase, becoming a baseline expectation f [...]
How to Better Retain Peak Season Customers
Inflation eased in 2025, but cost pressure for e-commerce sellers remained high. Acquisition costs climbed, margins stayed tight, and growth became ha [...]
PepsiCo Vows to Lower Snack Prices Following Customer Complaints
PepsiCo said Tuesday it would reduce the cost of snacks and chips like Lay’s, Doritos, Cheetos, and Tostitos following a year of customer complaints. [...]
From Shelf to Shareholder: How Brands Use AI to Thrive Amid Market Pressures
Walmart’s Q3 earnings, 2025 holiday shopping trends, tariff/inflation hangovers, and the rise of agentic commerce signal a clear shift: consumers are [...]
Moving Beyond Segmentation: How Retailers Execute True Personalization
Personalization may be the promise, but the retail experience that customers get from their favorite brands often tells a different story. Despite cla [...]
How Social Listening Can Break Through the Digital Fatigue Era
We’re living in the era of “do not disturb.” Consumers mute notifications, skip ads, and unfollow brands without hesitation. Marketing channels are sa [...]
How Retailers Can Reset for Growth in 2026
2025 was the stress test. 2026 will expose who actually learned from it. Retailers now face higher landed costs, compressed contribution margins, and [...]
Why Retail’s AI Revolution Depends on Greater Network Resilience
Retail is fast becoming one of the economy’s most technology-driven industries. Artificial intelligence at checkout, computer vision for loss preventi [...]