Back-to-school shopping is becoming a longer, more deliberate, and more cross-channel process. The National Retail Federation found that 78 percent of
Back-to-school shopping is becoming a longer, more deliberate, and more cross-channel process. The National Retail Federation found that 78 percent of shoppers are expecting higher prices on back-to-school items this season. And with 46 percent saying they’re waiting for the best deals to finish their shopping, consumers are taking more time to research, compare, and […]
