Author: Cyrus Pari
I am a marketing professional
The $1B Identity Crisis: Why 1 in 4 Customer Profiles Are Wrong — and How to Fix Them for Good
What if one in four of your customers were misidentified, costing your business millions without you even realizing it? It’s not a hypothetical. Today [...]
Breaking Free: How Retailers Are Reclaiming Control Over Their Advertising Businesses
Retail has dramatically transformed in recent years as evolving consumer preferences and the COVID-19 pandemic turbocharged e-commerce growth. While o [...]
Sustainability is More Than a Buzzword — It’s a Dealbreaker
The word “sustainability” gets thrown around a lot these days, to the point that it can feel little more than a marketing badge. Eco-friendly. Green p [...]
US and China Announce Agreement to Cut Reciprocal Tariffs for 90 Days
The U.S. and China issued a joint statement on Monday announcing an agreement to cut reciprocal tariffs for 90 days, with both sides “recognizing the [...]
GNC Uses Drones to Elevate Inventory Management
Global health and wellness leader GNC is always searching for ways to streamline its operations and better serve its customers. The retailer provides [...]
An AI Handshake for Sustained Customer Loyalty
A recent survey revealed compelling insights on what business leaders expect from artificial intelligence (AI) in customer engagement. Sixty-seven per [...]
Digital Displays Influence Purchase Decisions: Data Proves ROI
Walk through any major retail store today and you’ll notice that digital screens are becoming as common as shelves. It’s no coincidence that the U.S. [...]
Detailing World Founder’s on Serving Car Enthusiasts
In episode 481 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Matthew Kelly, founder and owner of Detailing World, the largest selection [...]
How Amazon is making it easier for customers to get prescription medications for their pets
Amazon is teaming up with Vetsource to offer a more convenient shopping experience for pet owners. [...]
Amazon Pet Day 2025: The top 50 deals on pet health and grooming, food, toys, apparel, and more to shop May 13-14
Consider this the ulti-'mutt' shopping guide for Amazon Pet Day’s 48 hours of deals. [...]