Author: Cyrus Pari
I am a marketing professional
Why Retailers Can’t Afford a Bad Delivery Experience
In recent years, the blame game around shipping mishaps has shifted. According to a recent report from UPS Capital Insurance Agency, Inc., only 39 per [...]
The New Retail Media Playbook for Earning Long-Term Brand Investment
Retail media networks (RMNs) are projected to generate $62 billion in ad spend this year. But behind the headline numbers, intensifying pressures and [...]
How Video Commerce is Reshaping Customer Engagement Far Beyond Social Media
Let’s face it, video is everywhere you look. With 87 percent of customers starting their product searches on e-commerce stores, the integration of int [...]
Amazon now offers same-day perishable grocery delivery in over 1,000 cities with plans to double that reach by year’s end
Same-Day Delivery is free for orders over $25 in most cities for Prime members. [...]
How to Ace Back-to-School Season as a Performance Marketer
Back-to-school is no longer just a seasonal retail push — it’s a high-stakes period of omnichannel performance marketing. In 2023, U.S. consumers spen [...]
Fanatics Launches New Loyalty Program Rewarding Sports Fans
Fanatics on Tuesday launched a new loyalty program that will reward sports fans for buying merchandise and apparel, trading cards and placing sports b [...]
Retail M&A: Resilient and Strategic in 2H 2025
Retail mergers and acquisitions (M&A) are waking up in the second half of 2025, setting the stage for a busy turn to 2026. The deal landscape refl [...]
How AI Is Reinventing Vendor Oversight Amid Labor Shortages
Retailers today are under more pressure than ever. Labor shortages are tightening staffing capacity, third-party vendor networks are growing increasin [...]
Standing Out in a Crowded Market: How Specialty Retailers Can Thrive in a Mobile-First, Value-Driven Era
Retail today is dynamic. It’s fast-paced. And it’s online. Product discovery often begins on mobile devices, and social commerce is booming. Shoppers [...]
Trump Extends China Tariff Deadline by 90 Days
President Donald Trump on Monday delayed high U.S. tariffs on Chinese goods from snapping back into place for another 90 days, a White House official [...]