Author: Cyrus Pari
I am a marketing professional
Don’t Refund the Relationship: Why Smarter Exchanges are Retail’s Next Loyalty Lever
Picture this all-too-common scenario: A shopper is packing for a long-awaited summer trip when she realizes that the black bathing suit she had recent [...]
How Retailers’ Marketing Strategies and Messaging Must Adapt to Tariff Uncertainty
Tariff-driven uncertainty isn’t just a cost or supply chain concern; it’s also a marketing communications challenge. Since early 2025, new tariffs imp [...]
Amazon Prime Day 2025 delivers record sales and savings in expanded four-day shopping event
Customers saved billions while shopping Amazon’s millions of deals during Amazon’s biggest Prime Day shopping event yet. [...]
From Brand to Build Mode: How Retailers Are Navigating Leaner Teams and Tighter Margins
In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Katie Carlson, vice president of partner success at Fluent Co., a [...]
Last chance to get exclusive Prime Day savings with Today’s Big Deals on products from Ninja and Play-Doh
Prime members can enjoy exclusive deals during the final day of Amazon's Prime Day 2025 event. [...]
Prime Day 2025 deals: Get some of Amazon’s best discounts of the year on Shark, Too Faced, and Away with Today’s Big Deals
Prime members can shop exclusive daily deals from top brands during the 96-hour Prime Day 2025 event. [...]
The best Prime Day 2025 deals on Amazon devices, from Ring cameras to Kindle bundles
Save big on select Kindle, Echo devices, Ring doorbells, and more this Prime Day. [...]
Key Takeaways From the Australian 2025 Best Digital Gift Card Programs Report
In this episode of Retail Right Now, Total Retail’s Joe Keenan and Marie Albiges discuss the recently released 2025 Best Digital Gift Card Programs, A [...]
Initial Prime Day Results Show Record Spending in Appliances, Electronics, Home Goods
The largest retail sales event of the year — anchored by Amazon.com’s longest-ever Prime event — is predicted to generate $23.8 billion in revenue acr [...]
Smarter Security, Smarter Stores: How AI and Cloud Technology Are Powering the Next Generation of Loss Prevention
How much of a retail security team’s day is spent chasing ghosts? The patterns are there, hidden within hours of video, thousands of point-of-sale (PO [...]