Author: Cyrus Pari
I am a marketing professional
Amazon’s new generative AI-powered audio feature synthesizes product summaries and reviews to make shopping easier
The new AI shopping experts help save time by compiling research and providing product highlights for customers from product pages, reviews, and insig [...]
The Fashion Industry’s Data Revolution: How Chief Data Officers Can Unlock Unified Customer Intelligence
The fashion industry thrives on anticipation. Brands stake billions on predicting trends, yet many still rely on outdated decision-making processes. D [...]
Protecting the Inbox: Email Authentication Lessons for Retail
Email is the lifeblood of online retail. It drives sales, nurtures customer relationships, and delivers important notifications. However, email is als [...]
Retail Media’s $100B Question: Who’s Really Seeing Those Ads?
Retail media ad spending is projected to reach over $165 billion this year, making up more than a fifth of digital ad spend worldwide. However, this b [...]
Smart Tariff Navigation: 5 Customer-Focused Tips for Retailers
Retail is experiencing a spending surge as consumers shop ahead of the looming tariff enactment dates. While this provides a welcome sales boost, reta [...]
Levi Strauss to Sell Dockers to Authentic Brands Group For $311M
Levi Strauss has agreed to sell Dockers to brand management firm Authentic Brands Group (ABG) for $311 million, the companies announced Tuesday, repor [...]
Why Efficiency Alone Won’t Save Your DTC Brand
The direct-to-consumer (DTC) landscape is shifting under the weight of rising customer acquisition costs, tariff threats, overdependence on Meta and G [...]
States Tackle Workplace Violence Risks, With Retailers in Focus
Regulators have increased their focus on addressing workplace violence risks, including some with particular attention to risks associated with retail [...]
Bath & Body Works Names Former Nike Exec its New CEO
Bath & Body Works has a new chief executive officer, its second in less than three years. The personal care, home and beauty retailer has named Da [...]
TikTok Shop: 8 Things Growth Marketers Should Know
The fate of TikTok in the U.S. is still in flux. At DMi Partners, from the beginning of regulation discussions, we’ve done more than stay the course f [...]