Author: Cyrus Pari
I am a marketing professional
AI is the New Personal Shopper This Holiday Season
Holiday shopping is a season of tradition. Families gather, retailers roll out promotions, and consumers search for the perfect gifts. Yet in 2025, tr [...]
How Retailers Can Stay Cyber-Safe Amid Tariff Uncertainty and Holiday Chaos
During the 2025 holiday season, small and medium-sized businesses (SMBs) are facing a perfect storm of challenges: shifting global trade policies, the [...]
25 unique stocking stuffers under $15 you can find on Amazon
From quirky gadgets to practical finds, these wallet-friendly stocking stuffers prove that the best surprises don’t need to come with big price tags. [...]
Safeguarding Operations Ahead of the Holiday Fraud Surge: How Retailers Can Stay Ahead
Black Friday and Cyber Monday are not only the year’s busiest shopping days, they operate as live stress tests for retailers’ fraud prevention strateg [...]
How Responsible Financing Helps Retailers Protect Margins This Holiday Season
Holiday spending is heating up, but so is consumer debt. Adobe projects online spending to grow 5.3 percent this season, with 27 percent of shoppers h [...]
Your Step-by-Step Guide to Real-Time Fraud Protection This Holiday Season
The holidays are the busiest time of year for retailers and, unfortunately, for fraudsters too. As sales climb and returns pile up, fraud attempts can [...]
The Holiday Stress Test: Why Customer Intelligence Matters More Than Ever
The holiday season has always been retail’s pressure test. Black Friday and Cyber Monday aren’t just high-volume days. They expose the strengths and w [...]
How Retail App Marketers Can Sustain Holiday Season Success Long After the Gifts Are Unwrapped
For e-commerce and shopping app marketers, the fourth quarter is make-or-break: large marketing budgets meet high shopping intentions compressed into [...]
Costco Sues Trump Administration, Seeking Refund on Tariffs
Costco is suing the Trump administration, alleging the tariffs the U.S. president imposed earlier this year were done unlawfully, and asking for a ful [...]
How to get your Amazon purchase delivered in just hours with Same-Day Delivery
Prime members across the U.S. can enjoy free Same-Day Delivery on eligible orders. [...]