Author: Cyrus Pari
I am a marketing professional
What to know about Amazon’s holiday return policy
Shop with confidence this holiday season with extended return windows and free, no-box returns at over 8,000 locations. [...]
From Prompts to Presents: How the 2025 Holiday Season is the ‘Smartest’ Time of the Year
The 2025 holiday season, spanning Halloween, Black Friday, and Christmas, will mark the first true test of generative artificial intelligence’s influe [...]
Cyber Monday Sales Top $14B, Beating Projections
U.S. consumers spent a total of $14.25 billion online for Cyber Monday, up 7.1 percent year-over-year (YoY), and above Adobe’s initial projection of $ [...]
Journey-First Decisions That Turn CX Into Growth
When growth slows, customer experience (CX) becomes the new currency of competition. The retailers that thrive will be those that turn CX signals into [...]
Why AI Means Marketers Must Stop Testing and Start Experimenting
In the artificial intelligence era, marketers are experiencing a compounding curve of change. New channels emerge, and platform owners like Apple or G [...]
A Retailer’s Guide to Cloud Hosting: Winning the Holiday Shopping Season
Last year’s holiday season set new records for online shopping, with e-commerce sales on Black Friday climbing more than 10 percent and Cyber Monday s [...]
Bringing Shoppers Back In-Store With Personalized Experiences
The global pandemic at the start of the decade reshaped consumer behavior, driving a surge in digital connectivity and dependence. Online shopping did [...]
4 ways Amazon is delivering for communities during the holidays and year-round
Whether it’s donating toys and essential items during the holidays, or bringing meals from food banks to families throughout the year, Amazon supports [...]
How Engage People Connects Rewards and Payments to Drive Loyalty
In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan speaks with Len Covello, chief technology officer at Engage People, the only [...]