Author: Cyrus Pari
I am a marketing professional
Prime membership now includes fuel savings, enabling savings of nearly $70 per year on average
Prime members now save $0.10 per gallon at approximately 7,500 bp, Amoco, and ampm locations across the U.S. [...]
One Medical introduces dedicated perimenopause and menopause visits
Hundreds of primary care providers have been specially trained to provide comprehensive, personalized care to help patients during this significant ye [...]
Platform Integrity — The Foundation of Retail Success
You won’t buy what you don’t trust. Or from someone you don’t trust. And trust is easily lost. A fake product dressed up as a known brand, a misleadin [...]
Inflation is Reshaping Holiday 2025: How Brands Can Win Over the Value-Driven Consumer
The U.S. is in for a gritty holiday season as consumers will walk a tightrope between emotion and financial restraint over the next few months. The pr [...]
New NikeSKIMS Activewear Line Set to Launch This Week
Nike’s highly anticipated activewear line with Kim Kardashian’s intimates brand SKIMS is set to launch this week after it was pushed back due to produ [...]
Quendrida Whitmore, Executive Coach and Leadership Consultant | Total Retail Tech 2025
This video features a session with Quendrida Whitmore, executive coach and leadership consultant, titled “The Accountability Advantage: Proven Steps t [...]
Office Depot Parent to Be Acquired by Atlas Holdings for $1B
The ODP Corporation, which owns office supply retailers Office Depot and OfficeMax, agreed to be taken private by an affiliate of Atlas Holdings for a [...]
Navigating Tariff Turbulence: How Retailers Can Quantify Risk, Build Resilience, and Respond Successfully
Tariffs are causing major disruptions across supply chains and increasing cost burdens, and retailers continue to struggle to manage ever-changing tra [...]
What Labubu Can Teach Brands About FOMO, Gen Z, and the Power of Predictive Audiences
The Labubu doll craze might look like another blink-and-you’ll-miss-it internet trend, but for brands and marketers paying attention, it’s something b [...]
The New Digital Mall: How to Adapt to Creator-Powered Storefronts and Affiliate Commerce
Today, commerce is flipping the creator economy upside down. If influencers were previously perceived by brands as partners in creating and distributi [...]