Author: Cyrus Pari
I am a marketing professional
Building a Retail Media Business: Challenges to Overcome and Solutions to Employ
Retail media is one of the fastest-growing advertising channels. Estimates from eMarketer anticipate that U.S. retail media ad spending will increase [...]
One of Scentbird’s Secret Ingredients to Success: PCI DSS v4 Compliance
Today, 773 million consumers worldwide turn to e-commerce platforms to find their favorite fragrances. One of the leading brands in the online perfume [...]
Rethinking Retail: AI Strategies to Combat Employee Burnout
The burnout crisis in retail is creating a ripple effect across the industry. As employees struggle under mounting job expectations and opt to leave, [...]
Staying Secure: Making Returns Friction-Free Year-Round
Last year, global retail e-commerce sales surpassed $4.1 trillion, underscoring the continued growth of online shopping and the critical need for seam [...]
82 of the best deals during Amazon’s Big Spring Sale 2025 you can shop now
Save on a wide selection of deals during Amazon’s Big Spring Sale 2025. Shop Amazon devices, TVs, vacuum cleaners, and power tools. [...]
Nike Forecasts Plunging Sales Amid Tariffs, Weakening Consumer Confidence
Nike has warned that sales will drop by a double-digit percentage in its current quarter as the sneaker giant contends with new tariffs, sliding consu [...]
3 Essential Steps to Scaling Conversational AI for Customer Engagement
Conversational artificial intelligence is at a tipping point. Beyond customer support, these solutions are being embedded across marketing, sales, IT, [...]
Can Retailers Now Benefit From Other Joint Employers’ Arbitration Clauses?
Much has been written — including by me in this publication one year ago — about the National Labor Relations Board’s (NLRB) 2023 attempt to make it e [...]
Rebuilding US Manufacturing: A Furniture Manufacturer’s Perspective
For decades, the upholstered furniture industry, like many others, has witnessed the U.S. manufacturing landscape shift toward cheaper labor markets a [...]
10 Ways AI is Revolutionizing Customer Service
Artificial intelligence (AI) is no longer just a buzzword; it’s a game-changer in customer service. Businesses are leveraging AI to transform contact [...]