Author: Cyrus Pari

I am a marketing professional

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The Silent Revenue Leak Retailers Can No Longer Ignore

In the race to improve margins and elevate the customer experience, retailers are optimizing every corner of their operations. However, there’s one of [...]

Retail Isn’t What it Used to Be, And That’s a Good Thing

Remember when “let me check in the back” was the best shot at finding what you came for? That version of retail, where stores were showrooms and the b [...]

What Brand Teams Can Learn From Retail’s In-House Agency Revolution: Why This Shift Matters More Than Ever

The retail industry has handed every brand team a masterclass in transformation. From Support Function to Strategic Powerhouse Remember when brand tea [...]

Surplus to Success: How Retailers Can Cut E-Waste and Boost Revenue

Overstock costs retailers a staggering $562 billion every year, according to IHL Group. But in the world of tech retail, those shelves of unsold devic [...]

How to Use GenAI to Solve Today’s Supply Chain Challenges

The retail sector demands reliable, modern supply chain platforms to streamline operations, meet customer expectations, and achieve profitable growth. [...]

Amazon Buying AI Wearables Startup Bee

Amazon.com has announced plans to further invest in artificial intelligence with the purchase of a company called Bee that sells a Fitbit-like wristba [...]

Grubhub+ es gratis con Prime y los miembros ahorran un promedio de $300 al año—así es cómo hace que la entrega de comida sea más conveniente y asequible

Los miembros Prime han ahorrado más de $1 mil millones en tarifas de suscripción y han utilizado Grubhub+ para ahorrar más de $500 millones en costos [...]

Why AI Efforts Fall Flat — and How Retailers Can Get it Right

For retail businesses, where net profit margins often hover around 3 percent, every efficiency gain is a lifeline. This makes artificial intelligence, [...]

Collaboration and Evidence-Sharing Solutions Help Combat ORC

According to a 2024 study by the National Retail Federation (NRF), retailers reported a 93 percent increase in average shoplifting incidents in 2023 v [...]

Smart Retailers Have a Tariff Script. Do You?

Retailers today are navigating a complex mix of pressures, from margin compression and shifting supply chain dynamics to evolving consumer expectation [...]
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