Author: Cyrus Pari
I am a marketing professional
Retailers Should Embrace the Growing Consumer Demand for Crypto
Over the past decade, cryptocurrency has evolved from a niche investment to a mainstream financial tool. While many retailers once viewed crypto as ex [...]
NRF Forecasts 2025 Holiday Sales to Top $1 Trillion
With retail sales making a comeback in October — growing a little more than half a percent from last month and 5 percent year-over-year (YoY) — the Na [...]
Why SharkNinja Has Embraced ‘Positionless’ Marketing
In episode 494 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kaitlyn Hebert, global chief marketing officer for the Ninja brand of Shar [...]
Why Retail Must Rethink Brand Partnerships
After three decades in the toy industry, I’ve watched the retail landscape transform from a straightforward product-placement game to something far mo [...]
4 Ways Retailers Can Help Shoppers Embrace AI-Assisted Commerce This Holiday Season
As we approach the 2025 holiday season, and consumers grow more pessimistic about the economy and confidence continues to decline, according to new da [...]
How Circular Commerce Can Help Retailers Stay Resilient
Recent macroeconomic pressures have had a sizeable impact on global trade, with a ripple effect on many industries, not least in retail. While the lat [...]
Main Street Success Depends on Tailor-Made Tech
Small businesses are always looking for ways to work faster, smarter and scale their business — all while contending with countless headwinds. Aside f [...]
Amazon Haul’s biggest shopping event yet with crazy low $1 and $0.11 deals is happening November 10-11
Customers can get a jump on holiday shopping with thousands of ultra-low-priced items across apparel, home, beauty, electronics, and more during the e [...]
Amazon Haul: Redefining shopping for ultra-low-priced products
Since launching a year ago, Haul has massively grown its selection and expanded to serve customers in 25 locations—with plans for more in 2026. [...]
Get a sneak peek at some of Amazon’s best deals for Black Friday Week and Cyber Monday events, happening November 20 through December 1
Shop everything you need for the season, from fresh grocery and pantry essentials to electronics and beauty products to stocking stuffers under $10. [...]