Author: Cyrus Pari

Shoptalk’s theme this year was customer centricity. Putting the customer at the center can be a big challenge for brands. The first issue many compani [...]

Making the Most of Off-Site Retail Media Requires an Open Mind

There’s a pattern that repeats itself every time a new digital advertising channel emerges: advertisers get as many consumers that they can find at th [...]

How AI Helps Retailers Balance Creativity and Optimization

Fashion merchandising is alive and well. Despite fears of artificial intelligence making e-commerce sites as monotonous and predictable as ChatGPT wri [...]

How Retailers Can Navigate Rising Tariffs and Supply Chain Disruptions

The economic climate retailers face today is next level. Rising tariffs, volatile supply chains, and shifting consumer expectations are making it hard [...]

Retail Execs Meet With President Trump to Discuss Tariffs

President Donald Trump on Monday met with chief executives from three of the nation’s top retailers, who came to the White House to discuss how his sw [...]

The Evolution of Digital Gift Cards: Top Performers and Key Trends in 2025

As digital commerce continues to evolve, gift cards have transformed into a strategic engagement tool for merchants. The 2025 edition of the Best Digi [...]

From Static to Seamless: The New Era of AI-Powered Hyperpersonalized E-Commerce

E-commerce is entering a new era; one where personalization isn’t just a marketing tactic but the foundation of the entire customer journey. Consumers [...]

Retail’s AI Bell Curve: Why Scaling Now is Critical

The buzz around artificial intelligence in retail has transcended mere novelty — it’s a full-blown necessity. We’ve moved beyond the “Is AI relevant?” [...]

The Fall and Rise of the American Shopping Mall

In recent decades, spending after-school hours at local shopping malls was a rite of passage for teens and young adults, serving as an important socia [...]

How Brands Can Use the Calendar to Maximize Key Marketing Moments