Author: Cyrus Pari
I am a marketing professional
CVS to Close 270 Stores in 2025
Hundreds of CVS pharmacies are set to close in 2025, the national drug store chain confirmed last week, as part of an ongoing effort to “realign” the [...]
Re-Examining Customer Loyalty: Why Loyalty Must Be Bidirectional
It’s no secret that today’s consumers crave experiences, interactions and benefits beyond cookie-cutter promotional emails that use their first names. [...]
The Invisible Target: How Small Online Retailers Can Outsmart Sophisticated Fraudsters
Small e-commerce merchants are becoming prime targets for sophisticated fraud attacks despite many believing they’re too insignificant to attract cybe [...]
How Big Tech’s Legal Shakeup Could Redefine Retail Strategy
The digital advertising world is under pressure — and not just from changing consumer behavior or rising acquisition costs. The real shakeup is happen [...]
Retail’s Turning Point: Why Now is the Time to Start Listening to Customers in Real Time
If you’re in retail, here’s a wake-up call you can’t afford to ignore: customer satisfaction peaks at 8 a.m. However, by 7 p.m., it’s in steep decline [...]
Total Retail Tech 2025: Connecting Retail Technology and Marketing
Simply put, Total Retail Tech brings the right people together for the right conversations. By matching like-minded retail executives, Total Retail Te [...]
Macy’s to Raise Prices Due to Tariffs
Macy’s cut its full-year profit guidance on Wednesday despite higher-than-expected quarterly earnings, saying in a news release it would hike prices t [...]
The Data Behind the Deal: How Leading Retailers Are Rethinking Site Selection
Historically, retail success has always hinged on location. However, as technology continues to evolve and the marketplace becomes more competitive th [...]
Why Personalization is the Key to Winning Over Gen Z Shoppers
Today’s younger shoppers expect more than just a product. They want an experience tailored to their preferences and values. Personalization has become [...]
Beyond the Brief: How Agencies Drive Strategic Growth for Retailers
In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Megan McDonagh, chief marketing officer at Wpromote, a top indepe [...]