Author: Cyrus Pari
I am a marketing professional
Walmart Announces Partnership With Major League Soccer
Walmart and Major League Soccer (MLS) are teaming up in a multiyear partnership that will see the retailer establish a bigger foothold in the sport an [...]
Independent and Regional Retailers Must Bridge the AI Gap to Elevate CX
Artificial intelligence (AI) is radically changing our daily lives, from the way we work to how we entertain ourselves, travel from point A to point B [...]
Traditional Retail is at Risk. In-Store Advertising Could Be its Comeback Strategy
The retail industry is undergoing a massive shift, and the ripple effects are putting traditional brick-and-mortar retailers on high alert. In 2024 al [...]
From Boom to Balance: How Economic Pressures Are Reshaping Retail’s Creator Strategy
Over the past decade, brands have tapped creators to reach new audiences without spending too much upfront. When social media was buzzing with activit [...]
Making Retail Media More Personalized and Efficient With AI
Retail media is an incredibly powerful tool for influencing purchasing behavior at or near the point of sale (POS), which is why it’s such a valuable [...]
Skechers Being Sued by Competitor for Trademark Infringement
Founded in 1992, Skechers has grown to become the third-largest footwear company in the world, with around 5,300 stores nationwide and a diverse lineu [...]
Deck the Halls and Hedge Your Bets: Retail Resilience to Win in 2025
If retailers had a crystal ball, looking at 2025 would still fog it up even this late into the year. Between economic seesaws, looming tariff whispers [...]
When it Comes to AI, Retailers Need to Mind the Data Gap
Picture two shoppers: one is browsing a massive online marketplace like Amazon.com or Walmart, the other is on a smaller retailer’s website looking fo [...]
Amazon sets the record straight: ‘The Wall Street Journal’s’ flawed pricing analysis
On July 20, The Wall Street Journal (WSJ) published an article claiming Amazon has raised prices on everyday essentials since the introduction of high [...]
A Supplier Has to Really Deliver: 3 Tips for Retailers on Choosing the Right Partner
In the past, a reliable supplier delivered a quality product, at a good price, and on time. Today, these are just the basics. With competition for con [...]