Author: Cyrus Pari
I am a marketing professional
The North Face and Cartier Report Cyber Attacks
The North Face and Cartier have become the latest brands to report that hackers have stolen customer data in cyber attacks, reports Yahoo Finance. Bot [...]
Prime Day is Amazon’s biggest deal event of the year. Explore how you can prepare for Prime Day 2025.
Find everything you need to know about Amazon Prime Day 2025, including when it starts and how to find the best deals. [...]
Can you shop Prime Day without being a Prime member?
Join Prime and celebrate the member exclusive shopping event. [...]
Bridging to the Future: How Conversational AI Prepares Retailers for Agentic Systems
Retailers are under growing pressure to automate customer interactions and deliver faster, more responsive service. Agentic artificial intelligence, a [...]
5 Best Practices to Prevent Overselling for E-Commerce Brands
With today’s volatile trade landscape and unpredictable global supply chain disruptions, e-commerce retailers can’t risk alienating customers — or lea [...]
Amazon Pharmacy announces updates to simplify medication management for millions of US customers
Caregivers can now manage medications for their loved ones from their own Amazon Pharmacy account, while customers on Medicare can now access PillPack [...]
Level Up Your Loyalty Program With Gamification
Loyalty programs are indispensable tools for brands aiming to harness customer data, drive revenue growth, and enhance the lifetime value of their cus [...]
BNPL Platforms: Where Native Search Advertising Meets High-Intent Shoppers
For decades, Google’s search market dominance left brands and consumers with limited options. However, with antitrust enforcement against Google’s sea [...]
CVS to Close 270 Stores in 2025
Hundreds of CVS pharmacies are set to close in 2025, the national drug store chain confirmed last week, as part of an ongoing effort to “realign” the [...]
Re-Examining Customer Loyalty: Why Loyalty Must Be Bidirectional
It’s no secret that today’s consumers crave experiences, interactions and benefits beyond cookie-cutter promotional emails that use their first names. [...]