Author: Cyrus Pari
I am a marketing professional
Target to Cut Prices on 3,000 Grocery and Essential Items
Target announced on Tuesday that it will cut prices on 3,000 food, beverage and household essentials, joining retailers across the nation lowering pri [...]
The Value of Creative Experimentation in a Digital World
In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan speaks with Deanna Ballew, chief product officer at Listrak, a digital marke [...]
Turn BFCM Into 365 Days of Growth: Tactics to Win Black Friday and Drive Sales Year-Round
During BFCM (Black Friday Cyber Monday) most brands focus on offering the biggest discount and driving as much traffic as possible. They blow money on [...]
From Storefront to Strategy: How Women Leaders Are Transforming Omnichannel Retail
Women control a significant share of the shopping power and decision-making within the household, so any retail organization that markets to them is m [...]
Balancing Act: AI-Driven Personalization and Data Privacy in Retail
In today’s digital-first retail environment, one thing is clear: shoppers expect hyperpersonalized experiences. From curated product recommendations t [...]
The Retail Packaging Revolution: Meeting the Demands of Omnichannel Consumers
Today’s consumers interact with brands across a wide range of channels, from physical stores and social media to mobile apps and e-commerce sites, and [...]
Visa, Mastercard Reach New Swipe Fee Settlement With Merchants; Opposition Voiced
Visa and Mastercard announced a revised settlement with merchants who accused the card networks of charging too much to accept their credit cards, aft [...]
The Hidden Advantage: Permitting Assistance as the New Edge in Retail Site Selection
The retail sector is defined by the need for speed, whether launching a new concept or rolling out a store across a region. As you seek to establish n [...]
How AI and Economic Pressure Are Reshaping Grocery Loyalty
The grocery sector is facing a unique convergence of economic pressure, shifting shopping habits, and rapid artificial intelligence adoption. Accordin [...]
Measuring the Halo Effect: Why Your Marketing Might Be Working Better Than You Think
An omnichannel beauty brand sees weak return on ad spend on its Meta ASC campaigns and decides to cut budget. The numbers just aren’t holding up, in-p [...]