Author: Cyrus Pari
I am a marketing professional
Creators Are Not the Future of Affiliate Marketing, and That’s a Good Thing
For years, the marketing industry has been nudged toward a narrative of convergence: that influencer marketing and affiliate marketing are on an inevi [...]
From Data Desert to Dependable Customer Experience: Making Store Reality the Core CX Driver
Inventory data has quietly become the most important customer experience (CX) system in modern retail, and the foundation of true, storewide intellige [...]
Amazon One Medical introduces weight management program with upfront GLP-1 medication costs
The new program combines primary care, pharmacy, and virtual options to treat obesity as a chronic condition—all in one place. [...]
Amidst Economic Uncertainty, Small Businesses Are Investing in Marketing
When times get tough, the old playbook says to tighten your belt and cut costs wherever you can. But small businesses in 2026 are flipping the script. [...]
Why Subscription Growth Breaks After Acquisition … and How Retailers Can Fix it
A steady stream of new customers keeps revenue moving even as earlier customers fail to convert into repeat buyers. However, over time the imbalance b [...]
Apple Names Successor to CEO Tim Cook
Apple said on Monday that John Ternus is succeeding Tim Cook as CEO, with Cook assuming the role of executive chairman on Sept. 1. Ternus, a senior vi [...]
Retail’s War on Self-Checkout Misses Where Theft Actually Happens
Retail’s retreat from self-checkout (SCO) is swift and highly visible as major chains are aggressively scaling back lanes. Even local governments are [...]
As Agentic AI Usage Skyrockets, Retailers Face New Challenges and Risks
Artificial intelligence-driven traffic to U.S. retail websites increased 4,700 percent in 2025. Retailers that have developed an agentic AI digital co [...]
Amazon’s Summer Beauty Event returns April 27 with deals up to 30% off brands like Charlotte Tilbury and Medicube
The two-week shopping event features thousands of deals across skin care, makeup, fragrance, and hair care from brands like Laura Mercier, Murad, L’Or [...]
The $90 Jacket That Isn’t There: Retail’s Spring/Summer Inventory Problem
After attending NRF Big Show earlier this year and EuroShop more recently, it’s clear that retailers aren’t short of ideas. They’re focused on what ac [...]