Author: Cyrus Pari
I am a marketing professional
The Performance Marketing Channel Retailers Are Overlooking
Retailers are rethinking their performance marketing mix as customer acquisition costs climb and consumer behavior becomes more value-driven. Search h [...]
AI Shouldn’t Shrink Retail Marketing Budgets. But It Will Force New Thinking
I once had a boss I thought was kind of ridiculous. A larger-than-life persona topped off with a pair of ludicrous luxury sneakers. You can imagine my [...]
Stitch Fix is Using AI Tools to Improve CX
At the National Retail Federation Big Show in New York City earlier this month, Editor-in-Chief Joe Keenan interviewed Tony Bacos, chief product and t [...]
Allbirds to Close All Full-Price US Stores
Sustainable footwear brand Allbirds announced Wednesday it would be shuttering all full-price U.S. stores by the end of February in an effort to focus [...]
Why Smart Retailers Are Turning ESG Compliance Into a Competitive Advantage
As 2026 gets underway, retail leaders are facing a hard truth. ESG compliance is no longer a box to check. Treating it like one is now a liability. Ne [...]
4 Lessons Learned From the 2025 Holiday Shopping Season
The way people shop during the holidays has shifted so dramatically that the old idea of a single “peak” moment no longer fits. What used to be a fran [...]
Breaking Down Silos: Why AI Shopping Success in 2026 Demands Retail Agility
Retailers have been hearing about “the future of AI” for years, but 2026 is the year it will become operational. Artificial intelligence is quickly mo [...]
Social Campaigns Alone Won’t Win Over Gen Z. Here’s What Will
During periods of economic uncertainty, Gen Z is the most inflation-sensitive — and the most digitally savvy — generation. While they may be buying le [...]
Amazon to Close All Amazon Fresh and Go Stores
Amazon.com is closing its branded brick-and-mortar grocery stores, with the company consolidating its physical strategy under the Whole Foods name, re [...]
SharkNinja CEO Mark Barrocas on Building Strong Consumer Advocacy
At the National Retail Federation Big Show in New York City earlier this month, Editor-in-Chief Joe Keenan spoke with Mark Barrocas, CEO of SharkNinja [...]