Author: Cyrus Pari
I am a marketing professional
Conversion Blind Spots: Missed Moves That Could Be Costing You Sales
With average e-commerce conversion rates hovering between 2% and 4%, there’s a massive opportunity hiding in plain sight. This live, interactive sessi [...]
Apparel, Footwear Retailers Delay Orders, Freeze Hiring as Tariffs Hit
Clothing and accessories retailers across the United States are delaying orders and freezing hiring ahead of tariff hikes that take effect Wednesday o [...]
How REBEL is Tackling Retail’s Returns Problem
While attending Shoptalk 2025 in Las Vegas from March 25-27, Total Retail’s Editor-in-Chief Joe Keenan had the opportunity to interview Emily Hosie, f [...]
Bridging Generations: How Personalization and Proactivity Shape CX
Verizon customers make up more than a third of the U.S. population. They come from nearly every age group and they reach out to us in many ways. They [...]
Luxury Swimwear Retailer ViX Paula Hermanny Boosts Revenue and Brand Equity With Data-Driven Marketing
In retail, staying ahead requires more than just a strong brand. It demands a commitment to innovation, customer understanding and data-driven decisio [...]
Shoppers Are Searching … But Are They Finding? Why Improved Search Impacts Revenue
For retailers today, getting e-commerce search right is a big deal — one that’s directly tied to revenue. I recently spoke with an executive at a home [...]
The Resilient Entrepreneur: Adapting and Innovating With Technology and Customer-Focused Marketing
The world of small business is always evolving, but in 2025, the latest wave of new entrepreneurs is navigating a particularly tough landscape with a [...]
NRF: Tariffs to Have Little Impact on Prices and Growth
The National Retail Federation (NRF) delivered a reassuring message to retailers after President Trump’s reciprocal tariff announcement on April 2. De [...]
SharkNinja CEO Mark Barrocas on ‘Being Great Storytellers That Create Consumer Demand’
While attending Shoptalk 2025 in Las Vegas from March 25-27, Total Retail’s Editor-in-Chief Joe Keenan had the opportunity to speak with Mark Barrocas [...]
From Aisles to Insights: The Role of Retail Data in Loyalty and Experience
Retailers’ 2024 holiday season showed resilience and promise, as consumers embraced the festive spirit despite initial concerns about inflation and ec [...]