Author: Cyrus Pari
I am a marketing professional
Bath & Body Works Launches First Brand Storefront on Amazon
Bath & Body Works launched an authorized storefront on Amazon.com in its latest effort to sell products outside its stores, reports CNBC. The mall [...]
Here’s Who Will Win as Agentic Commerce Disrupts Traditional Online Shopping
For nearly two decades, online shopping followed a familiar pattern: search, browse, compare, click. Retailers fought for attention with search engine [...]
Retail Media’s Biggest Missed Opportunity: The Retail Majority
Retail media’s rise has been fast and decisive. Spending is projected to reach $71.1 billion in 2026, with nearly every major retailer now offering ad [...]
Retail’s AI Isn’t Failing Because it’s Too Slow. It’s Failing Because it’s Not Listening
Artificial intelligence promised to kill gut decisions in retail. Instead, it made guessing more expensive. Retailers have added more AI tools, more d [...]
Avoiding Buyer’s Remorse: Is Retail Media Always the Right Choice for Advertisers?
The retail media sector is expanding rapidly. In Europe, it’s growing at nearly four times the pace of the wider digital advertising market, according [...]
How AI is Redefining E-Commerce Marketing Roles From the Ground Up
For years, the role of a marketer was to tell the brand’s story, build awareness and drive demand. While campaign reporting was part of the job, deepe [...]
What Amazon’s Big-Box Move Means for Retail Media and Brands
While Amazon.com entering the big-box format with its largest-ever store will be framed as a push to compete with Walmart and Costco and win more phys [...]
Supreme Court Strikes Down Trump’s Tariffs, Retail Industry Impacted
The U.S. Supreme Court said President Trump’s tariffs policies imposed under the International Emergency Economic Powers Act (IEPPA) are unconstitutio [...]
AI-Powered Video Analytics: A Force Multiplier for Retail Security and Operations
Many retailers already use some form of artificial intelligence in their security technologies. Analytics engines process massive amounts of data, suc [...]
AI Agents and the Supply Chain: The Next Frontier for Execution and Operations
As tariff pressures continue to disrupt global trade, retailers are racing to strengthen their supply chain strategies. Increasingly, the key to stayi [...]