Author: Cyrus Pari
I am a marketing professional
Why Unified Marketing Measurement is the Missing Link in Retail Media Performance
Retailers have access to more channels, dashboards and “performance” metrics than any other moment in the industry’s history. Yet it has become more d [...]
Crypto at the Checkout: How Retailers Can Prepare for the Next Evolution in 2026
Retail crypto spending jumped 125 percent in 2025, a signal that shopper preferences are shifting faster than many retailers realize. What was once pr [...]
Walmart Teams With Google’s Gemini for AI-Assisted Shopping
Walmart and Google announced on Sunday that consumers will soon be able to use Google’s artificial intelligence assistant Gemini to more easily discov [...]
Data Engineering is (Finally) Rewriting the Grocery Playbook
Surviving on an average net profit of just 1.6 percent, grocers haven’t typically had much room to experiment with new ways of doing business. At the [...]
Why 2026 Will Reshape Commerce: The Data Shift Retailers Can’t Ignore
There’s a major shift happening in commerce, and it’s hiding in plain sight. You can see it in how people are starting their buying journeys and in ho [...]
AI and Gen Z: How Technology is Reviving the In-Store Experience
For years, headlines foretold the demise of brick-and-mortar retail. As e-commerce boomed and digital convenience reshaped consumer behavior, many pre [...]
The AI Fluency Gap: Why Retail’s Next Competitive Advantage Lies Beyond Generative AI
The retail industry has never been more fluent in artificial intelligence, and yet, never more limited by it. Most retail leaders can articulate the p [...]
Adobe: US Online Holiday Spending Hits Record-Breaking $258B
U.S. consumers spent nearly $258 billion online during the holiday season lasting from Nov. 1 to Dec. 31, according to new data from Adobe. The compan [...]
Agentic Collaboration: Why 2026 Will Redefine Publisher Operations
For retailers and publishers alike, the holiday season often exposes what’s working and what’s not in digital advertising operations, often setting th [...]
5 ways Amazon’s newest Dash Cart can save you time and money
The newest Dash Cart, which will be available in dozens of Whole Foods Market locations by the end of 2026, incorporates new features specifically req [...]