Author: Cyrus Pari
I am a marketing professional
Why Brands Need to Evaluate Last-Mile Providers as Technology Partners, Not Just Carriers
Evaluating last-mile providers used to come down to three things: cost, coverage, and delivery speed. But as customer expectations rise, brands are un [...]
The AI Discovery Playbook Every Retail Brand Needs Right Now
Consumers are now searching and discovering across entirely new surfaces: AI chat assistants, artificial intelligence-integrated browsers, and buy now [...]
Why Your Best-Selling Channels Aren’t Driving Your Demand
Ask most retail marketing teams which channels are driving sales and the same answers tend to dominate: search, paid social, and marketplaces. That do [...]
Nordstrom Debuts Customer-Inspired Campaign to Celebrate its 125th Anniversary
To mark its 125th anniversary, Nordstrom launched “Based on a True Story,” a new campaign inspired by real customer experiences. The campaign premiere [...]
Dick’s Sporting Goods Expanding Lids Shop-in-Shop Concept to 100 Locations
Dick’s Sporting Goods announced a partnership to expand Lids shops to 100 Dick’s stores nationwide, the company said in a press release on Monday. The [...]
The Path to Agentic Commerce: How Brands Can Win Discovery, Earn Trust, and Prepare for AI Buyers
Agentic commerce is emerging fast, even if purchases are still small today. While artificial intelligence agents only make a small minority of purchas [...]
How Returns Are Redefining Retail Operations in the Try-On Economy
The convenience of online shopping makes it easy for consumers to treat their homes as fitting rooms. In apparel especially, shoppers are increasingly [...]
How Retailers Can Make B2B Buying Easier
B2B retail differs from consumer commerce by more than cart size. The expectations around payment, invoicing and account management are different in w [...]
How AI Agents Are Reshaping the Future of Retail
The way customers shop is undergoing the most fundamental transformation in over a generation. Instead of manually comparing endless options, consumer [...]
Is Your Commerce Stack Readable, Actionable, and Trustworthy for AI?
Change can be incremental, as in the cautionary “boiling frog” tale where a gradual rise in temperature leads to an unfortunate demise before the frog [...]