Author: Cyrus Pari
I am a marketing professional
Demystifying Retail Measurement: A Refocus on Customer Metrics and Business Outcomes
Retail media networks (RMNs) have become as mainstream as existing content and advertising channels. The problem is that RMNs are still measured accor [...]
Why Product Lifecycle Visibility is Becoming Retail’s Most Important Sustainability Tool
Sustainability has moved from a niche consideration to a mainstream buying factor, and the data makes that clear. Data shows that 61 percent of consum [...]
Beyond the Tariff Hike: Reclaiming Retail Profitability With AI-Driven Pricing and Assortment Optimization
Retailers today are battling a relentless gauntlet of unpredictability: geopolitical instability, supply chain shocks, and persistent inflation. For l [...]
The Need for Greater ‘Human-in-the-Loop’ AI Strategies for Retailers With Transportation Fleets
Artificial intelligence (AI) continues to dominate conversations in business, finance, and technology. At the same time, organizations with transporta [...]
Bed Bath & Beyond Taps Executive Chairman Marcus Lemonis as CEO
Bed Bath & Beyond on Monday named Executive Chairman Marcus Lemonis as its new chief executive, reports Fox Business. He stepped down as CEO of Ca [...]
Retail’s 2026 AI Strategy Demands Human-Centered, Collaborative Tools and Trust-Building Transparency
Retail is no stranger to artificial intelligence and its powerful capabilities. Many in the industry already use AI in some capacity, with new researc [...]
Beyond Spam: Optimizing Email Deliverability for Retail Success
Did you know that your email marketing campaign will have an average open rate of around just 25 percent? As many retail and e-commerce brands discove [...]
3 Ways Legacy Brands Can Win in the New Era of E-Commerce
Retailers can no longer win over consumers with product and price alone. More than half (52 percent) of consumers from PwC’s 2025 Customer Experience [...]
5 Questions Every CPG Brand Must Ask Before Launching a New Product
It happens all the time: brands pour time, money and resources into launching a new product, only to watch it flop once it hits the shelves. Timing or [...]
What We Learned From the First AI Holiday Shopping Season: Personalization at Scale is Finally Here
With more than 85 percent of global consumers having used an artificial intelligence-powered service in the last month, the first true AI-driven holid [...]