Author: Cyrus Pari

Retail’s biggest fraud problem today isn’t the activity that looks suspicious. It’s the activity organizations think they can trust. Retailers are ope [...]

How Retailers Can Offer BNPL Without Being Burned

Buy now, pay later (BNPL) has quickly become one of the most attractive offerings for new customers and essential to enhancing the overall customer ex [...]

Why Brands Need to Evaluate Last-Mile Providers as Technology Partners, Not Just Carriers

Evaluating last-mile providers used to come down to three things: cost, coverage, and delivery speed. But as customer expectations rise, brands are un [...]

The AI Discovery Playbook Every Retail Brand Needs Right Now

Consumers are now searching and discovering across entirely new surfaces: AI chat assistants, artificial intelligence-integrated browsers, and buy now [...]

Why Your Best-Selling Channels Aren’t Driving Your Demand

Ask most retail marketing teams which channels are driving sales and the same answers tend to dominate: search, paid social, and marketplaces. That do [...]

Dick’s Sporting Goods Expanding Lids Shop-in-Shop Concept to 100 Locations

Dick’s Sporting Goods announced a partnership to expand Lids shops to 100 Dick’s stores nationwide, the company said in a press release on Monday. The [...]

Nordstrom Debuts Customer-Inspired Campaign to Celebrate its 125th Anniversary

To mark its 125th anniversary, Nordstrom launched “Based on a True Story,” a new campaign inspired by real customer experiences. The campaign premiere [...]

The Path to Agentic Commerce: How Brands Can Win Discovery, Earn Trust, and Prepare for AI Buyers

Agentic commerce is emerging fast, even if purchases are still small today. While artificial intelligence agents only make a small minority of purchas [...]

How Returns Are Redefining Retail Operations in the Try-On Economy

The convenience of online shopping makes it easy for consumers to treat their homes as fitting rooms. In apparel especially, shoppers are increasingly [...]