Author: Cyrus Pari
I am a marketing professional
AI Agents Are Your Next Customer and Your Checkout Isn’t Built for Them
Retailers have spent the last decade obsessing over conversion rates, checkout optimization, and reducing friction for human buyers. However, a new cu [...]
How AI Helps Retail Stores Stand Out for Gen Z
Meet the Gen Z shopper: phone in hand, switching between TikTok and Instagram while moving through the world around them. Their attention shifts quick [...]
How AI is Supporting Humans to Solve Retail’s Most Persistent Pain Points
Retailers are operating in an increasingly unforgiving environment. Shoppers expect fast, personalized, and consistent service, while retail organizat [...]
Kroger Names Former Walmart Exec as its New CEO
Kroger named former Walmart executive Greg Foran as its chief executive officer on Monday, 11 months after the abrupt resignation of its previous CEO. [...]
In an Era of Accountability, Third-Party Measurement is Retail Media Networks’ Biggest Asset, Not Enemy
Heading into 2026, budgets/resources are the top challenge for marketers, according to InMarket’s Predictions Report. As retail media networks (RMNs) [...]
Does Sourcing Diversification Matter in the Age of Tariffs?
For years, fashion retailers have relied on global sourcing models built for speed, efficiency and cost control. However, today’s operating reality lo [...]
Retail’s Hidden AI Blind Spot
Over the past year, artificial intelligence’s role in the shopping journey has moved past the experimentation phase, becoming a baseline expectation f [...]
How to Better Retain Peak Season Customers
Inflation eased in 2025, but cost pressure for e-commerce sellers remained high. Acquisition costs climbed, margins stayed tight, and growth became ha [...]
PepsiCo Vows to Lower Snack Prices Following Customer Complaints
PepsiCo said Tuesday it would reduce the cost of snacks and chips like Lay’s, Doritos, Cheetos, and Tostitos following a year of customer complaints. [...]
From Shelf to Shareholder: How Brands Use AI to Thrive Amid Market Pressures
Walmart’s Q3 earnings, 2025 holiday shopping trends, tariff/inflation hangovers, and the rise of agentic commerce signal a clear shift: consumers are [...]