Author: Cyrus Pari

The way customers shop is undergoing the most fundamental transformation in over a generation. Instead of manually comparing endless options, consumer [...]

Is Your Commerce Stack Readable, Actionable, and Trustworthy for AI?

Change can be incremental, as in the cautionary “boiling frog” tale where a gradual rise in temperature leads to an unfortunate demise before the frog [...]

Why Marketplace Growth is Becoming an Operations Problem, Not a Marketing Problem

For years, marketplace growth was largely viewed through a listing and marketing lens. Brands focused on ensuring listings were live, keyword optimiza [...]

Walmart Deals to Overlap Both Amazon and Target Sales Events

Walmart on Tuesday announced the return of Walmart Deals, a weeklong savings event designed to help customers save big on the items they want most thi [...]

The Rise of Support Abandonment: How AI is Reshaping Retail CX Before the First Touchpoint

Retailers are laser-focused on cart abandonment, but there’s an invisible (and more costly) threat surfacing: support abandonment. When facing stressf [...]

When Customers Stop Answering: How Retail Can Reclaim the Voice Channel

From one-click purchases to door-to-door same-day delivery, retail has led the charge in convenience. But even as retailers perfect their omnichannel [...]

Retail’s Shift From Campaigns to Continuous Decisioning

Retailers don’t have an artificial intelligence problem. They have a decision-making problem. After years of investing heavily in AI, many retailers e [...]

Retail Sales Grew Again in May

Retail sales rose for the eighth consecutive month in May despite high gas prices and ongoing inflation, according to the CNBC/NRF Retail Monitor, pow [...]

How Alexa for Shopping Impacts Marketers

Amazon.com is retiring its artificial intelligence assistant Rufus and replacing it with a new version of Alexa for Shopping, an agentic AI tool desig [...]