Author: Cyrus Pari
I am a marketing professional
Moving Beyond Segmentation: How Retailers Execute True Personalization
Personalization may be the promise, but the retail experience that customers get from their favorite brands often tells a different story. Despite cla [...]
How Social Listening Can Break Through the Digital Fatigue Era
We’re living in the era of “do not disturb.” Consumers mute notifications, skip ads, and unfollow brands without hesitation. Marketing channels are sa [...]
How Retailers Can Reset for Growth in 2026
2025 was the stress test. 2026 will expose who actually learned from it. Retailers now face higher landed costs, compressed contribution margins, and [...]
Why Retail’s AI Revolution Depends on Greater Network Resilience
Retail is fast becoming one of the economy’s most technology-driven industries. Artificial intelligence at checkout, computer vision for loss preventi [...]
How to Turn Packaging Into a Revenue Driver (Not Just Another Cost)
Most marketing teams treat product packaging as someone else’s problem. You hand off specs to operations, they negotiate with suppliers, and you move [...]
6 E-Commerce Fulfilment Trends Defining 2026
E-commerce fulfilment has developed a lot and at pace over the past decade, however, 2026 will mark a clear turning point. Over the next year, many of [...]
Saks Global Ends Luxury E-Commerce Storefront Deal With Amazon
Bankrupt department store company Saks Global is ending its e-commerce partnership with Amazon.com, reports PYMNTS. The arrangement between the two co [...]
How Brands Can Build Better Conversational AI That Won’t Go Unheard
If technology matures at a pace closer to dog years than human, then we’ve already witnessed a century of conversational intelligence since Siri first [...]
Amazon sets new Prime delivery speed record in 2025
Over 13 billion items arrived the same or next day around the world. [...]
Eddie Bauer Stores Likely to Close as Operator Nears Bankruptcy
Outdoor apparel chain Eddie Bauer’s nearly 200 stores in the United States and Canada may soon be on the chopping block. An entity of retail holding c [...]