Author: Cyrus Pari
I am a marketing professional
The Retail Experience is Bigger Than You Think
At a recent activation, we had a diverse audience in the room — brand decision-makers, senior retail buyers, marketing leads, category managers, etc. [...]
NRF Forecasts 4.4% Annual Retail Sales Growth in 2026
The National Retail Federation (NRF) forecasts that retail sales in 2026 will grow by 4.4 percent over 2025 to $5.6 trillion, based on a newly enhance [...]
How Prime for Young Adults members turn everyday purchases into cash back
Prime for Young Adults members earn cash back automatically on everyday purchases—no coupons or codes needed. Young adults have already earned over $1 [...]
From Fragmented Systems to Unified Action: The New Baseline for Retail Supply Chains
Retail supply chains have become inheritors of upstream volatility. When manufacturers rank trade uncertainty as a top concern and project rising inpu [...]
AI-Assisted Commerce is Here. Trust Will Define Who Wins
Google’s introduction of the Universal Commerce Protocol (UCP) marks a structural shift in how digital commerce operates. Launched in January 2026 and [...]
How AIOps is Keeping Retail Lights on Behind the Scenes
When shopping online, customers expect everything to work seamlessly. There’s no room for friction like a pricing error, payment failure, or out-of-st [...]
Lowe’s Rolls Out Subscription-Based $99 Home Maintenance Services
Lowe’s announced this week it was launching HomeCare+, a $99 in-home maintenance services subscription program exclusively for MyLowe’s Rewards loyalt [...]
Why Delivery Reliability Now Matters More Than Speed
Retail leaders spent the last decade chasing Amazon.com’s delivery speed. Billions went into same-day windows, next-day guarantees, and two-hour fulfi [...]
The Mall Supply Chain: Why Retail’s Most Visible Channel is the Most Operationally Fragile
Gen Z is bringing the mall back, and it’s better than before. Driven by experiential retail and mixed-use spaces, 64 percent of Gen Zers prefer to sho [...]
Target Announces 3-Day Circle Deal Days Shopping Event
Target will launch Target Circle Deal Days, a three-day promotional event scheduled for March 25-27, as the retailer looks to stimulate spring spendin [...]