Author: Cyrus Pari
I am a marketing professional
Consumers Are Trading Clothing Purchases for Trips to the Gas Station
The economic impact of the Iran war has hit American consumers in a highly visible way as gas inflation is creating a new spending crisis for retail a [...]
Saks Global Gets Court Approval for Bankruptcy Restructuring
Saks Global received court approval for its bankruptcy restructuring on Friday, clearing the luxury retailer to exit from Chapter 11 with a smaller s [...]
Buying Media in the Age of Slop
Merriam-Webster has announced “slop” as its word of the year. The organization defined slop as “digital content of low quality that is produced usuall [...]
Customers can now design merch with Alexa for Shopping on Amazon
From personalized pet portraits on tumblers to matching group shirts, the new feature uses AI to turn ideas into designs you’ll want to share and wear [...]
Why Retail Fraud Prevention Requires Thinking Like a Fraudster
One of the biggest misconceptions in fraud prevention is that it’s a purely technical challenge. The most effective fraud fighters rely on more than b [...]
Amazon customers in the UK can now add fresh groceries to Same-Day Delivery orders in parts of London
The launch builds on Amazon’s continued investment in UK grocery and allows customers to add fresh produce to the same basket as their regular orders. [...]
Macy’s Posts Strongest Q1 Growth in 4 Years
Macy’s posted its strongest fiscal first-quarter comparable sales performance in four years on Wednesday, as the legacy department store’s turnaround [...]
Perpetual Inventory Intelligence: The Retail Operating Model That’s Quietly Replacing the Count
Most retailers still think of RFID as a counting tool. The ones gaining ground have figured out it’s something else entirely. I’ve spent the better pa [...]
Perfecting the Post-Purchase Customer Journey Through Secure Communications
While overall customer satisfaction scores in the retail sector are improving steadily year-over-year, recent data reveals that only 23 percent of cus [...]
The Free, Organic Myth: What Retail Marketers Keep Getting Wrong About Customer Acquisition Costs
There’s a belief embedded in retail marketing culture that organic traffic is essentially free. It shows up in merchant budget presentations, agency p [...]