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Predictions 2027: In Retail, Value Wins

Predictions 2027: In Retail, Value Wins

With meaningful retail growth harder to come by in 2027, winning market share will require more than aggressive pricing or ambitious AI investments. D [...]
Predictions 2027: Digital Commerce Enters Its Post-Click Era

Predictions 2027: Digital Commerce Enters Its Post-Click Era

Forrester predicts a new era of digital commerce as AI agents take on more of the buying journey. Digital leaders will need to adapt as discovery, eva [...]

The Return You Can Predict Before it Ships

Most retailers treat a return as something that starts when the package comes back. By then, the sale is booked, the item has shipped, and the only qu [...]
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